Vietnamese sports and brand strength from the SEA Games

Hoài Việt |

Vietnamese sports are heading towards the 33rd SEA Games, attracting strong support from brands and sponsors. The costumes and products associated with the Vietnam Sports Delegation not only create an image mark but also have significant economic value in the market.

Popular products thanks to Vietnam Sports

Sportswear manufacturer Dong Luc will continue to be the unit accompanying the Vietnamese Sports Delegation to participate in the 33rd SEA Games. The outfit will be officially announced at the Departure Ceremony of the Vietnam Sports Delegation on November 28.

According to the investigation, in addition to the above unit, another unit specializing in the production of sportswear and garments was selected to provide performance costumes for the Vietnam Sports Delegation at the 33rd SEA Games. The performance costumes will be worn by members of the Vietnam Sports Delegation at the Opening Ceremony and Closing Ceremony and many side programs of this Congress.

In fact, Vietnamese sportswear is considered a product that attracts people in the market when the SEA Games take place. Vietnamese fans in general are willing to buy those outfits to join the atmosphere of Vietnam Sports in all competitions. Business data is confidential and not public.

At the Vietnam Sports Economic Forum 2024, many sports economic experts said that the value of Vietnam Sports has not been determined by specific numbers but is absolutely not small, so the products accompanying Vietnam Sports bring many good profits. Because the product is used by fans. Brands also want to stick with Vietnam Sports to develop well in the Vietnamese market.

Every Congress, Vietnam Sports launches new collections of costumes. This is a way to refresh the image and create more economic value for the brand. When seeing coaches and athletes compete and achieve high results, fans naturally want to own an outfit that resembles their idol, shared a representative of a sportswear manufacturing unit for many years.

true value assessment

According to the characteristics of their sport, each national team can choose a supplier of standard and standard clothing according to regulations. Many national teams of Vietnam Sports are being sponsored by brands to provide specialized competition costumes.

It can be mentioned that the Vietnam Athletics Team has been sponsored by the Lining brand (China) for competition costumes for many years, the Vietnam Karate Team has just been sponsored by the Budo-Nord martial arts team (Sweden) for fighters to compete in the 33rd SEA Games. The badminton, volleyball, table tennis, soccer teams... also have specialized competition costumes from the sponsored sportswear brand.

The professional value and image of each national sports team will create the common value of Vietnam Sports. Regarding the problem of sports economics, many national teams expect opportunities to approach sponsors and bond to have more active support.

Statistics from the Vietnam Sports Management Department show that in recent years, the rate of Vietnamese people regularly exercising has reached 29.53% of the total population. The rate of sports families reached 21.2% of the total number of households nationwide. The value of the global sports market in 2023 will reach 512.14 billion USD and is expected to reach 623 billion USD in 2027. The average annual growth rate of the sports market reached 5.2%.

Vietnamese sports have created their value by regularly maintaining their ranking in the top 3 countries in Southeast Asia. The national teams were widely cheered by the audience in the Congress arena. They are the people of Vietnam. Especially with the SEA Games tournament, the appeal and image of Vietnam Sports always grow strongly. Another specific example is that many TV stations have purchased rights to report live at the SEA Games because they are appreciative of the appeal of this sporting event when Vietnam Sports won many Gold Medals.

Hoài Việt
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