The program aims to support Da Nang businesses to link up and connect consumption with businesses in the area, promote and introduce city products, and create conditions for people and tourists to access goods and services with suitable quality and prices.
In particular, the program will stimulate domestic consumption, especially during the 2025 Da Nang International Fireworks Festival (DIFF) and respond to the stimulus program to attract tourists to Da Nang City in 2025.
As of June 4, the program has received active participation from more than 300 promotional registrations from businesses and units in the city in forms such as: lottery, lucky draw; gift giving, discounts, vouchers... including groups and industries such as: electronics, electronics, refrigeration, telecommunications services, agricultural products, food processing, fashion, etc.
Mega Sale Da Nang 2025 Brand Promotion Day will take place from June 12 to 15 with a scale of 127 booths of more than 300 domestic and international brands. The booths introduce and sell fashion, cosmetics, perfume, sports, accessories, consumer goods - which are branded and quality products of Vietnamese traders, branches of Vietnamese traders, branches of foreign traders in Vietnam.
In addition, the festival also has 8 booths of OCOP products, typical and typical... of Da Nang and Quang Nam province; Promotions, discounts, gifts at booths with incentives up to 80% of product value; lucky draw with 100% gifts for consumers with invoices over 2 million VND.
More than 10,000 additional discount vouchers were distributed to stir up the market. Customers coming to shop at the event are supported with a discount code when booking a car via the SM Green taxi app.
Ms. Do Thi Quynh Tram - Deputy Director of the Department of Industry and Trade of Da Nang City said that to ensure products at the festival, businesses participating in the festival must commit to comply with regulations on quality and product origin. In addition, the organizing committee will coordinate with the Da Nang Market Management Department to monitor, inspect and prevent trade fraud and counterfeit goods during the organization.
"The series of activities is organized with the desire to affirm Da Nang City as a prestigious, branded destination and a place to provide quality consumer products at stable prices, thereby attracting tourists to the city" - Ms. Tram said.
