Vitamia fined 200 million VND for advertising "world number 1" water purifier

Tuyết Lan |

The National Competition Commission (Ministry of Industry and Trade) fined Vitamia Natural Health Solutions Co., Ltd. for unfair competition.

According to information on August 24 from the National Competition Committee (Ministry of Industry and Trade), this unit issued Decision No. 222/QD-CT dated July 23, 2026 on handling a competition case against Vitamia Natural Health Solutions Co., Ltd. (Business code: 0314956325) with the amount of 200,000,000 VND for violations of the provisions of point a, clause 5, Article 45 of the 2018 Competition Law.

Accordingly, this company has provided confusing information to customers about the goods it provides in order to attract customers from other businesses. Specifically, the information "KANGEN WATER ENAGIC No. 1 in the world for electrolyte water purifiers", "Japanese No. 1 electrolyte water purifier", "Kangan K8 water purifier - The most purchased water purifier by Japanese people" describes the Kangen electrolyte water purifier product inaccurately and causes confusion for customers about the goods.

Vitamia Natural Health Solutions Co., Ltd. is forced to publicly correct information causing confusion for customers about goods on the website of Vitamia Natural Health Solutions Co., Ltd.

During the investigation, Vitamia Natural Health Solutions Co., Ltd. actively coordinated to provide information and documents to the National Competition Commission; there were acts of preventing and reducing the consequences of violations.

Tuyết Lan
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