On July 19, fashion magazine GQ Korea announced a set of pictorial photos and cover for the August 2024 issue, with the model being Korean male singer and actor Cha Eun Woo.
The pictorial set quickly attracted attention, because this time, Cha Eun Woo did not cooperate with Dior as usual, he wore clothes and accessories from Saint Laurent (YSL).
This is the first time the handsome man born in 1997 collaborated with Saint Laurent, but received a very positive response.
Korean audiences praised Cha Eun Woo for looking "perfect" and "very suitable for the fashion house's luxurious, classic style". Some comments said that Cha Eun Woo reminded them of Cha Eun Woo's style. Young designer Yves Saint Laurent.
Korean media also announced that Cha Eun Woo started becoming a Saint Laurent ambassador from this photo set. However, the brand's accounts do not have official information yet.
The news that Cha Eun Woo is the new ambassador of Saint Laurent caused a stir, because Korea does not have many stars chosen by this fashion house. The post on the online community theqoo attracted 46,000 views and 500 comments. on the afternoon of July 19.
The most famous Korean star associated with Saint Laurent over the past 4 years is Global Ambassador Rosé (Blackpink). In March, it was reported that Ten (NCT) was also chosen as the brand ambassador.
Besides comments praising Cha Eun Woo's suitability for Saint Laurent, many viewers are curious about the status of his ambassador contract with Dior. Normally, Korean stars will not sign contracts with two fashion brands in the same high-end segment.
On the other hand, fans are waiting for a photo taken together between Rosé and Cha Eun Woo at Saint Laurent's latest event.
