Blackpink is continuing its European tour, as part of the "Born Pink" world tour that will last from October 2022 to mid-2023.
After concerts in England, Spain and Germany, on December 11-12, Blackpink had two shows in Paris, France.
This is one of Blackpink's shows that received the most media and audience attention. Because the fashion capital Paris is also a gathering place for luxury brands where the 4 Blackpink members are ambassadors.
After the show, the fact that French fashion houses gave Blackpink a "transaction" became a hot topic on forums, social networks and the media. On the Korean forums Pann and Theqoo, the post about the luxurious outfits that the 4 YG female idols wore in the concert received a lot of interaction.
Lisa wore a sparkling black bodysuit from Celine. Jisoo wore a veil dress from the Dior brand. Rose wore a brass dress with a needle edited according to Saint Laurent's own measurements (YSL). In particular, Jennie wore a classic white dress tailored by Chanel's Creative Director - Virginie Viard.
During the 2-day concert in Paris, the CEO and representatives of the brands also came to cheer for Blackpink. Many representatives and editors of fashion magazines were also present to watch the concert.
At the second day's performance, the audience met with the wife of the French President, Brigitte Macron, to attend.
Recently, Rose was suspected of dating Spotify's global music director when the two were spotted appearing together at many events. The female idol was rumored by anti-fans to be in love with the Spotify CEO to "go to the back door" to help create favorable conditions for Blackpink.
Recently, Saint Laurent's Creative Director, designer Anthony Vaccarello, shared a close photo of him welcoming Rose to France to hold a concert. This is considered a move to protect the global ambassador from the VIP character of the French fashion house.
As brand ambassadors of luxury fashion houses, the 4 Blackpink female idols are also very active in promoting the brand they represent.
During the tour, the audience often saw Blackpink wearing clothes and accessories from the fashion house they represented to walk around the streets and do daily activities.
The media value that Blackpink brings to luxury brands is growing. Blackpink is also considered one of the artists who paved the way for the trend of choosing Kpop idols to represent international luxury brands.
Blackpink's music and fashion activities have been learned by many new generation music groups.
