According to Allkpop, Kpop idols and groups continue to be the most sought-after celebrities in 2024 in the advertising industry.
From beauty, fashion to technology, food, many brands have "chosen" Kpop idols as ambassadors and models because of their coverage and large fan base.
The selected artists have appeared in various forms of advertising such as television commercials, social media campaigns, digital billboards…
Recently, a post on the online community Pann Nate listing the idols and groups with the most advertisements this year has attracted great attention.
Cha Eun Woo (Astro group) is the Kpop idol with the most advertisements this year, with 23 advertisements.
He shoots commercials for many international luxury brands in fashion and jewelry such as Dior, Chaumet, YSL, Calvin Klein, and the rest are domestic brands.
Cha Eun Woo has an outstanding appearance and body, he is also known as a "face genius", so he is sought after by many brands. In addition, Cha Eun Woo is not only active as an idol, he is also an actor who has left his mark with a number of hit works.
The combination of two jobs as an idol singer and an actor helps Cha Eun Woo expand his fan base.
Cha Eun Woo far surpassed the male idols on the list of the most advertisements of the year such as group RIIZE (13 advertisements), Mingyu Seventeen (8 advertisements), Hoshi Seventeen (7 advertisements), group TWS (7 advertisements).
In the list of female idols, NewJeans leads with 16 advertisements this year.
In particular, this 5-member girl group has advertised for 13 domestic and international brands and labels such as Coca-Cola, Nike, Calvin Klein, Stonehenge, Hyundai Duty-Free, SK Telecom, Indomie...
Additionally, the group has done commercials as honorary ambassadors for Korean tourism, public relations ambassadors for Incheon Airport, and ambassadors for Seoul Fashion Week.
The female K-pop idols following NewJeans in terms of the number of commercials are the group LE SSRAFIM and the group aespa, each with 10 commercials. The 4 solo female idols Jennie Blackpink, Jang Won Young IVE, An Yujin IVE, and Karina aespa each have 8 commercials.
2024 is a year of many changes for NewJeans. They have been caught up in the conflict between former ADOR CEO Min Hee Jin and HYBE Group since April. Despite the turmoil with the management company, the group is still a sought-after face in the fashion and advertising industry.
On November 29, 5 members of NewJeans (Minji, Hanni, Danielle, Haerin, Hyein) announced the termination of their contracts with ADOR Company. This made the audience worried, the group's old contracts with brands will also soon end.
