On April 17, Prada's official social media account announced: "Gawon, Korean singer and member of Kpop group MEOVV, Prada brand ambassador".
Gawon expressed his excitement at Marieclaire Korea: I am honored and excited to join Prada as an ambassador. I have always admired Prada's sensitivity and philosophy, so I am very happy to accompany this brand on my journey."
Gawon caught a relationship with an Italian luxury brand when she attended the Prada collection for women in the fall- autumn 2025 at Milan Fashion Week last February.
Not long before, Gawon showed signs of contact with Prada when wearing the brand's outfit on the cover of W Korea magazine.
The female singer born in 2005 is praised for possessing a model-like figure and charisma, and can "carry" many types of outfits from simple to elaborate and unique of the brand.
Gawon is currently the first member of the group MEOVV and the first 5th generation Kpop idol to become an ambassador for a luxury brand.
She joined the ranks of Prada ambassadors along with many other Korean stars such as Byeon Woo Seok, Karina (aespa), Jeon conc, Jaehyun (NCT), Kim Tae Ri, ENHYPEN group...
However, Gawon becoming a Prada ambassador at this time has also caused heated discussion. Because recently, Prada is the brand that has attracted the most attention amid the noise of actor Kim Soo Hyun.
The Italian fashion house announced the termination of Kim Soo Hyun's ambassador contract on March 14. Prada is also a brand that has had many ambassadors involved in scandals in the past such as Trinh Sang, Ngo Diec Pham, Ly Dich Phong, Thai Tu Khon, Kha Chan Dong, Chanyeol (EXO), Irene (Red Velvet)... Gawon's handshake with Prada has made a part of fans worried.
However, signing an ambassador contract with Prada will certainly create an advantage to help Gawon enhance his reputation, especially in the context of Kpop artists increasingly proving their influence in the fashion industry.
Many opinions say that although MEOVV operates under the management of The Black Label company founded by producer Teddy, the group's development orientation has many similarities with the path YG Entertainment has built for Blackpink (The Black Label started out as a subsidiary of YG, Rose is also currently signing a personal contract with The Black Label).
Each member of MEOVV (Elle, Sooin, Gawon, Anna, Narin) is currently starting to have their own contact with luxury brands.
In addition to Gawon with Prada, Elle also attracted attention when attending Miu Miu's show at Paris Fashion Week in March, and appearing at Tiffany & Co's event in Korea. Members Anna, Narin and Sooin have met with Celine, Dior and Bottega Veneta in turn.
This is similar to Blackpink, when each member is taking on the role of ambassador for leading luxury brands: Rose is ambassador for Saint Laurent and Tiffany & Co, Lisa is ambassador for Louis Vuitton and Bvlgari, Jisoo is ambassador for Dior and Cartier, Jennie is ambassador for Chanel.
