Not only stopping at the title "Fairy Sister", the telling figures about Media Value and the WeChat Index record have proven Liu Yifei's unshakable position in the eyes of "big guys" like LVMH (Moët Hennessy Louis Vuitton) - an international French corporation specializing in luxury goods.
At the Louis Vuitton Fall Winter 2026 show just held at Cour Carrée du Louvre (Paris) on March 10, the appearance of Liu Yifei continued to become the focus of global fashionistas. No longer confined to a pure image, Liu Yifei "slay" (beautiful) thoroughly with straight black hair and personality smoky makeup, affirming the transformation of a Global Ambassador.
According to analysis data from Lefty and Launchmetrics, her presence in Paris brings huge economic value. It is estimated that Liu Yifei contributed more than 8 million USD to Louis Vuitton's total media value in just 48 hours.
Not only that, sitting next to the most powerful figures of LVMH group and international A-list stars, Liu Yifei is the only Chinese representative who has maintained stable attraction through many fashion seasons without needing shocking tricks.
Keywords about the Odyssée Monogram bag and the costumes the actress wore immediately entered the search top, creating a "sold-out" effect at flagship stores in Asia.
WeChat Index record of 400 million is an unrivaled "national" strength
Liu Yifei's heat is not only on the international catwalk but also reflected in the numbers that dominate her homeland. At the 20th anniversary event of Vogue China (Vogue Gala 2025) - where she took the final position. Liu Yifei set a WeChat Index record exceeding 400 million points. This is an unimaginable number, reflecting the actual interest of ordinary users on the largest messaging platform in China, far exceeding the young "hot" stars.
The dress studded with 3,000 handmade flowers, costing 2,000 hours of crafting, that she wore created a wave of discussion with more than 4.1 billion views on Weibo. The incident of the bracelet falling but still calmly handling it while catwalking further increased her media index thanks to professionalism.
Unlike many stars who rely on appearance frequency, Liu Yifei's value lies in her uniqueness. Jing Daily newspaper commented: "Liu Yifei does not need to follow trends, she is the one who creates trends.
The fact that Louis Vuitton continuously "pushed the cover" of prestigious magazines such as Vogue China or T Magazine (the most important Kim Cuu number of the year) shows the absolute trust of the French fashion house. She is not only selling a fashion product, she is selling a lifestyle and a standard of sustainable luxury.
With more than 20 years of maintaining her form, Liu Yifei has proven that she is not just a mere representative face but a mobile "media empire". Numbers like 400 million WeChat points or millions of USD in media value in Paris are the clearest proof of the saying: "Class is forever".
