Although not attending Milan Fashion Week (MFW) 2026, the name Wang Yibo is still constantly being called upon on forums. Fans and fashionistas are putting it on a scale to compare: Why are they both top stars, but the treatment of Yang Mi and Xiao Zhan at Milan this year is still considered far inferior to what Wang Yibo has ever received.
The difference originates right from the title of Chinese stars. Wang Yibo, as Global Ambassador of Lacoste or Loewe, Jimmy Choo, always receives the most "royal" treatment. At international shows, he often sits in the center, directly next to global CEOs or Creative Directors. A separate security team and outstanding accommodation privileges have turned him into a "golden standard" that other Chinese stars can hardly surpass.
Meanwhile, at MFW 2026, although Yang Mi and Xiao Zhan are famous names, their treatment is somewhat precarious. Yang Mi once caused fierce controversy when she was placed next to emerging boy bands instead of globally influential figures. Xiao Zhan, despite possessing huge purchasing power, when appearing in the front row, still had to share attention and was sometimes "outdone" by other international stars.
The key point that makes Vuong Nhat Bac highly appreciated by foreign newspapers lies in his ability to create media value (MIV). Unlike most C-biz stars who are only strong domestically, Vuong Nhat Bac owns an extremely loyal international fan base on Instagram and X (Twitter).
Reports from Jing Daily or Launchmetrics often rank him among the top MIV artists, far ahead of his colleagues because they are limited by social media barriers in China. While Yang Mi or Xiao Zhan are easily mispronounced or "ignored" by Western media in compilation videos, Wang Yibo is accurately identified by "big guys" such as Vogue, Elle or GQ and favored to spend a lot of display time.
Another reason why Wang Yibo maintains his position is his ability to boost global sales. Every item he wears is not only sold out in China but also creates a fever at international stores.
In addition, the image building style leaning towards high-end fashion combined with dynamic sports helps him easily score points with Western editors. Compared to the traditional style often seen by C-biz stars, Wang Yibo's transformation brings a more modern and international breath.
Although all three are stars of the Chinese entertainment industry, it is clear that in an international arena like Milan Fashion Week, Wang Yibo is still a "reference" for class. The combination of a true ambassador position and overwhelming media index has helped him maintain his advantage, making colleagues like Yang Mi or Xiao Zhan still have to make a lot of effort to reach the same level of treatment.
