Recently, Son Tung M-TP became the first Vietnamese star chosen by Gucci as an exclusive "branded friend" in the Vietnamese market.
Right after the close relationship between Gucci and Son Tung was announced, the male singer attended an important show of the Italian fashion house in Seoul (Korea) - Gucci Cruise 2024.
Son Tung was seated in the front row with 4 other Asian stars, two Thai actors Gulf Kanawut, Mai Davika and two Kpop idols Young Hoon - Juyeon of The Boys.
This is not the first time Son Tung has attended Gucci's event. In 2018, the "Lac troi" singer was the only VIP guest from Vietnam to attend the introduction of Gucci's 2018 Fall-Winter collection in Hong Kong (China).
At that time, Son Tung made a strong impression when wearing a jacket in Gucci's Spring Summer 2018 collection.
But this time, Son Tung's appearance at the Gucci Cruise 2024 show caused a lot of controversy.
Many Vietnamese audiences believe that although Son Tung has a beautiful face, the outfit he chose that does not suit his figure has made the male singer look bland and unbalanced in his body.
However, besides mixed opinions, Son Tung has been "attracted" by many fashion magazines.
Marie 8:00 Hong Kong magazine mentioned Son Tung in an article about the stars who perfectly represented the combination of classic and modern in Gucci's show.
The Thai Binh-born male singer is called The Young King of Vietnam by Harpers BAZAAR and Vogue in Hong Kong - the only male singer who dominates music charts, has a large fan base and has influence in the media.
Vogue Hong Kong even chose Son Tung to be in the Top of the best Asian stars of the 2024 Cruise season, along with Hanni (NewJeans), Winter (aespa), G-Dragon (Big Bang), IU, Lim Ji Yeon, Shin Min Ah...
"All eyes are on Vietnamese singer and musician Son Tung M-TP at the Gucci Seoul Cruise 2024 show, where he looked handsome in a black leather jacket with a Sheath and jeans, accompanied by a pair of gray socks and high heels - a sign of a real trend creator.
As a loyal fan of Gucci, he often uses the brand's items in both his music videos and daily street wear, Vogue Hong Kong wrote about Son Tung.
On May 18, Vogue Hong Kong's Instagram account published a separate article introducing Son Tung M-TP through the fashion style associated with Gucci fashion house.
In addition, some other magazines such as Harper's Bazaar Hong Kong, Elle Thailand, Men Folio Malaysia also introduced Son Tung when he sat in the front row at Gucci Show.
On May 19, Gucci's Facebook, Twitter, Instagram accounts simultaneously posted photos of Son Tung and international stars present at the show.
On his Facebook account Gucci, Son Tung appeared in an article introducing global ambassadors and brand friends including IU, Shin Min Ah, Jodie turnover-Smith, Saoirse Ronan, Ayaka Miyoshi, Gulf Kanawut, Anne Curtis, Re Re Re Revers Lim.
Son Tung's photo received 21 thousand likes, far surpassing other international stars. Many Vietnamese audiences interacted enthusiastically on Gucci's post with Son Tung's image appearing.
It is undeniable that Son Tung's attachment to Gucci and attending shows in Korea has more or less brought an impressive international media effect.
Asia is a potential market that luxury brands are focusing on investing in and promoting. Famous stars with a large fan base have been targeted by fashion houses and signed representative contracts.
