On December 15, Amway Vietnam officially put into operation the Amway Dong Nai Business and Experience Complex, located at 265 Truong Dinh, Tam Hiep Ward. This is considered an important step in the long-term investment strategy to modernize the operating system, expand the market and strengthen the distribution network of enterprises in Vietnam.
According to Amway Vietnam, choosing Dong Nai - a locality with high economic growth rate and high consumer demand - is part of the roadmap for "expanding coverage, improving service quality and enhancing customer experience" that businesses have implemented since 2022. Dong Nai Center is also oriented to become the headquarters of Amway Vietnam in the near future.
Amway Dong Nai Center is built according to the integrated business support and experience model, aiming to shorten service time, stabilize the supply of goods and improve service quality for distributors as well as consumers in the Southeast region. Here, customers can directly experience health care, nutrition, cosmetics and family care products.
For the distributor community, this center provides a space for training, meeting, consulting and business development in a modern environment, synchronously according to Amway brand standards. Shopping activities are also optimized through the integrated registration - purchase - payment - acceptance (SOED) model, helping to save time and improve business efficiency.
Dong Nai Center is designed with many functional areas such as supermarket displaying products, InBody body measurement area, Home Beauty room, Home Party kitchen and large meeting room with a capacity of about 300 seats, serving training and event organization. Amway said that this center aims to act as a connection point and comprehensive support for the distribution ecosystem of the enterprise.
In parallel with large-scale complexes, Amway Vietnam also develops a mini Center business support center model in coordination with Vietnam Post Corporation (VNPost) in many localities such as Ho Chi Minh City (old Binh Duong), Dong Thap, Da Nang and An Giang. In 2026, the company plans to open more Mini Centers in Vinh, Bac Giang, Ben Tre, Long An...
Previously, on November 18, Amway Vietnam inaugurated the Central warehouse in Ho Chi Minh City (old Binh Duong) with a total investment and operation for 5 years of about 12 million USD (equivalent to 300 billion VND), area of over 5,000 m2. The project is expected to contribute to improving logistics capacity, meeting growth needs in the coming period.
At the opening ceremony of Amway Dong Nai Center, the enterprise donated 200 million VND to Dong Nai Provincial Youth Union and Tam Hiep Ward People's Committee to carry out social security activities in the area.
Speaking at the event, Ms. On Minh Hang - Deputy General Director of Amway Vietnam said that the operation of Amway Dong Nai Center demonstrates the long-term investment commitment of the enterprise in Vietnam, while aiming to build business and experience centers that bring practical value to customers and the distributor community.
