From the spirit of Nghe land to the aspiration to create a new standard of resort life, the talk show "Pride Identity" by Mey Retreat Bai Lu held on August 9, 2026 in Nghe An, opened a meeting between souls who share a common way of thinking and a common desire to preserve and elevate the unique values of this land.
From love for homeland to aspiration for a new symbol
Each region carries its own stories. For Nghe land, it is a story about people who are full of affection, persistent in the face of hardship and always attached to their roots. Over the years, those qualities have subsided into a distinctive feature, becoming a bond connecting the Nghe community no matter where they are.
That spirit also became the starting point of the talk show "Pride Identity", taking place on August 9 at Muong Thanh Grand Phuong Dong Hotel (Nghe An) within the framework of the Mey Retreat Bai Lu introduction event, gathering experts, investors and people who have a lot of affection for this land. Through the program, a broader perspective is raised: "How can the values nurtured through many generations be cherished and continued in a worthy new face?".

Speaking at the event, representative of the investor - Mr. Nguyen Minh Ngoc - Vice Chairman of Tan A Dai Thanh Group - emphasized: "A land can only develop sustainably when local imprints are preserved, honored and continued to be built with the thinking of the new era. And Mey Retreat Bai Lu is the place MEYGROUP chose to build works of stature and pride of Nghe land.
At Mey Retreat Bai Lu, that view is expressed from the way the project values the original elements of the land. Mountains, forests, seas and typical landscapes are emphasized in planning, while internal values and human temperament become a source of inspiration to create a different living space.
From the perspective of a child of the Central region, artist Phan Phuc Thang - speaker of the talk show also shared about the desire to witness his homeland rise up to be richer and more modern. Through his experiences at Bai Lu, he recognized that this place possesses special conditions to form a new living symbol in the Central region.

Therefore, "Pride Identity" is not only the name of the talk show, but also a way of looking at the spirit of a land: identity not only belongs to the past, but can become a material to build the future.
To let pride continue to write new chapters
The story of Mey Retreat Bai Lu therefore goes beyond the framework of a simple real estate. It is an ideal return - where nature and indigenous culture and healthy living spirit are placed side by side in an international standard resort space.
With a collection of 98 luxurious bay villas, the attraction of Mey Retreat Bai Lu is shaped by the harmony between the pristine landscape and modern living standards. There, the house by the sea can become a place for family reunions, preserving memories and maintaining attachment to roots through many generations.
Embracing the "moon bay" of Bai Lu, the Nghe Lam, Nghe Sen, Nghe Sim villas here are like three slices carrying the colors and unique inspiration of Nghe land. In the context of coastal land gradually becoming scarce, this collection is becoming increasingly valuable when guaranteed by long-term ownership law.

The investor's orientations at the project are gradually being realized through specific development milestones. According to the plan shared at the talk show, in September 2026, the first 5 villas are expected to be completed and handed over, marking the beginning of the process of forming a community of elite residents in Bai Lu.
In the following phases, the appearance of Mey Retreat Bai Lu will continue to be completed with the Sea Square, Ocean Avenue, sea sports area, shopping - culinary complex and especially the Japanese standard Onsen hot spring complex. This will be a highlight to help expand the tourist season, welcoming a flow of resort and health care guests throughout the autumn and winter, along with the 5-star Best Western hotel - an "anchor" attracting high-end and international guests and MICE groups.
As the items gradually take shape, Mey Retreat Bai Lu will gradually complete the resort ecosystem, helping to increase comfort, experience and value for the entire project. Living, entertainment, health care and high-class accommodation spaces are planned to complement each other, creating a complex capable of operating year-round, while raising Bai Lu's position on the resort map in Vietnam.
Thus, the identity at Mey Retreat Bai Lu does not stop at bringing the image of Nghe An into the brand story, but is present in the project's respect for nature and preservation of local imprints. That is the journey to bring the spirit of the land into a private and sophisticated resort, where traditional values are continued by a contemporary standard of living.
Amidst the "colorful moon bay", Mey Retreat Bai Lu is gradually continuing to write that philosophy with experiences and living spaces harmonious with nature. So that each time returning to Bai Lu is not only a vacation, but also an opportunity to return to the things that make up the soul of the homeland, where the heritage is preserved, continued and spread over the years.
