BIDV brings music - technology event to Nguyen Hue walking street for the first time

Hạ Linh |

From September 25 to September 28, 2025, at Nguyen Hue walking street (HCMC), the BIDV Music Festival - The Emerald X technology music festival will take place.

A series of unique technology experiences at BIDV SmartBanking booth X version

The first highlight of the event was the appearance of a modern technology booth and continuous operation for 4 days at Nguyen Hue walking street. This is the first time BIDV SmartBanking has designed a large-scale experience space in the city center, bringing digital banking technology closer to the public.

He lo mot so goc “2-tek” hoanh trang cua su kien BIDV Music Festival tai pho di bo Nguyen Hue (TP.HCM). Anh:BIDV
Revealing some magnificent "2-tek" corners of the BIDV Music Festival event at Nguyen Hue walking street (HCMC). Photo: BIDV

Attending customers will directly experience the utilities of BIDV SmartBanking version X, with a series of highlights such as personalized AI assistants, a new friendly interface and the ability to integrate diverse digital utilities. In addition to exploring the new version with your own eyes, visitors can also participate in technology games such as Rap X, take photos with Glambot and receive "exclusive" gifts and vouchers.

In particular, when participating in all activities at the event booth, customers also have the opportunity to receive Fanzone VIP tickets to participate in the music night "BIDV Music Festival - The Emerald X" taking place on the evening of September 27, 2025.

Stars land at BIDV Music Festival - The Emerald X: touching heritage, opening the future

This year's BIDV Music Festival event is designed as a multi-sensory journey. In addition to the meaning of celebration, this is also a message affirming BIDV's strong transformation in the digital age, focusing on the application of AI and personalized technology to enhance the financial experience for users.

The music night of September 27, 2025 will be the focus of the event series, staged into three chapters: touching heritage, bravery of the times and Opening the future with the production participation of the experienced team, Music Director Huy Tuan.

Dan nghe sy tham gia dem nhac BIDV Music Festival – The Emerald X.
The artists participating in the BIDV Music Festival - The Emerald X music night.

In addition, the event also attracted the public especially with the participation of famous artists such as Tung Duong, Toc Tien, Quang Hung MasterD, Phuong My Chi, (S) TRONG Trong Hieu, Chillies... and many other guests, promising to bring an emotional music stage, where the audience had the opportunity to interact directly and enjoy "labeled" performances. This is also the entertainment highlight in the event series, bringing a diverse and emotional musical space to the audience.

Fanzone VIP tickets are issued in limited quantities, distributed via Ticketbox and are exclusively for customers to experience BIDV SmartBanking version X at the event booth. For visitors directly at the event, when the interactive activities at the booth are completed, there will be an opportunity to exchange fanzone tickets to participate in the music night.

Imprints in BIDV's digitalization journey

The launch of BIDV SmartBanking version X is not only an application upgrade, but an important milestone in BIDV's comprehensive digital banking strategy. While previous versions focused on expanding basic payment and transaction utilities, the X version went further with the centralization of the personalized user experience.

The highlight is the AI financial assistant integrated right in the application, capable of analyzing spending behavior, making automatic savings and investment suggestions, regular payment schedules and optimizing transaction processing speed. In parallel, BIDV expands the digital ecosystem: from online shopping, booking movie tickets, calling technology taxi/ motorbike, booking train - car - plane tickets, to personal financial management, all are packaged in a single application.

Giao dien cua BIDV SmartBanking phien ban X.
Interface of BIDV SmartBanking version X.

With this completely new version, BIDV SmartBanking not only serves a group of young customers who love convenience and speed with living facilities, but also provides in-depth financial solutions for customers who need to invest and accumulate assets. This is an important milestone in the digital transformation journey of BIDV - a bank with nearly 7 decades of development.

Hạ Linh
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