Activities to enhance brand recognition and bring the business image closer to the community.
With a striking identity design with distinctive colors and images, Cathay Life Vietnam appears on the 2-story City Tour bus - a type of tourist vehicle chosen by many tourists to explore the beauty and cultural and historical values of the Capital. The bus moves through many central routes and famous landmarks such as Hoan Kiem Lake, Hanoi Opera House, Temple of Literature - Quoc Tu Giam, Thang Long Imperial Citadel, Ho Chi Minh Mausoleum and many other typical destinations.
Through the campaign, Cathay Life Vietnam wishes to bring the brand image closer to the community, and at the same time convey the message of sustainable companionship, sharing and protecting the value of life for each Vietnamese family. The special feature of the campaign is the City Tour experience car with the participation of a team of Cathay Life Vietnam consultants in the Northern region and loyal customers. Not only is it a journey to explore the cultural and historical beauty of the Capital, the car also becomes a connecting space, where customers have the opportunity to exchange, share and listen to real stories about the journey of accompanying Cathay Life Vietnam.
This is also one of the meaningful activities within the series of programs to celebrate the 18th anniversary of Cathay Life Vietnam's development in the Vietnamese market. Over 18 years of accompanying Vietnamese customers, Cathay Life Vietnam has constantly strived to bring financial protection solutions, contributing to building a secure life and a sustainable future for millions of families. The advertising campaign on the 2-story City Tour bus not only marks a new milestone in the brand's development but also demonstrates its commitment to continue to be associated with the community and the Vietnamese market for a long time.
In recent years, Cathay Life Vietnam has continuously promoted brand communication activities, product development and service quality improvement to meet the increasingly diverse needs of customers. In parallel, the business has also actively implemented many community charity activities in many provinces and cities, bringing practical values, contributing to building a secure life and a solid future.
On each route passed, the Cathay Life bus not only carried the brand image but also carried the values of companionship, sharing and connection, contributing to bringing Cathay Life Vietnam closer to customers and the community.
