Light is the main factor shaping the living space
Light is a key factor in shaping the perception of space and how people interact with the living environment. American architect Frank Lloyd Wright once said: The day I see more and more light as the beauty of a building emphasizing the role of light as the final finishing layer of architecture. Optical studies also show that people often feel comfortable and remember space better when the lighting system is clearly organized, warm and has highlights.
From that philosophy, the Phu Long Developer has shaped Essensia Broadway - the first Art- Urban street in South Saigon - with the goal of creating an identifying lighting system, both supporting the lives of residents and creating sustainable attraction for brands. The idea of Urban Light Flow The rhythm of Modern Life was chosen to simulate the movement of modern urban areas, reflecting the connection and continuous pace of life of the community.
Instead of creating static light areas, the lighting system at Essensia Broadway is organized into many layers of light that move continuously like a flow. These morning classes are designed according to the rhythm of residents' activities, supporting each activity - from daily activities, travel, evening sports to community interactions. Thanks to the layered lighting structure, the night space becomes clear and safe, while maintaining airiness and safety from the architectural stand to the walking path. In particular, the change in tone between day and night creates more visual depth, reduces monotony and brings a feeling of relaxation.
Essensia Broadway is therefore not only a street enhanced by light but a purposefully designed living environment. From shophouses (commercial townhouses), townhouses (adside townhouses) to a chain of utilities and internal landscapes, all focus on the goal of enhancing the living experience for residents, while creating a unique and sustainable space for the brands present here.
Let the light of initiatives create the quality of life for residents, shape brand identity
At Essensia Broadway's light festival, the shophouse line appeared prominently, both as a commercial symbol and an artistic highlight of the entire project. Inspired by the musical The Great Gatsby - representing the golden age of the United States in the 1920s and the Art-Deco architectural style; the shophouses have standard symmetrical scales, balanced and harmonious lines, making each facade artistic. Under the lights, those blocks carry a romantic breath and the typical performance of American Dream.
When the LED façade system is activated, the glowing light follows each Art-Deco street, changing color to soft, creating visual depth and helping each shophouse stand out, strong enough to hold the feet of passersby. A fashion Boutique can choose warm yellow to evoke charm; a coffee shop with a gentle tone to create a feeling of relaxation; and a technology showroom with sharp white light to depict the spirit of the future. At shophouses, light becomes the language of storytelling, clarifying the personality, effects and spirit of each brand without the need for illustrative language.
That effect of light does not only occur at night. Thanks to the reflective glass material, the shophouse maintains its appeal 24/7, constantly changing in tone according to natural light. In the morning, the glass collects the early sunlight, bringing a pure and pure look. In the afternoon, her face was dyed the dreamy yellow layer of the sunset. When night falls, the glass surface reflects the LED façade, making the shop shine like a Broadway scene in the heart of the city, making it impossible for walkers to see, feel and remember.
If shophouses are a symbol of a brilliant commercial life, townhouses are a "land harmony" that nurtures the prosperity of Essensia Broadway residents. The light in the townhouse is designed like a delicate touch, bringing peace and fulfillment right when the homeowner sets foot on the porch. Elegant and balanced light strips penetrate each architectural line, creating a harmonious "vielambation" symbolizing the prosperity, stability and longevity of a quality living community.
That feeling becomes even more complete when entering the Broadway Clubhouse - Square - Park utility complex, where light is arranged to affect each sensation: warm in the common living space, sparkling on the water surface and changing color slightly when night falls, so that every step of your walk becomes a moment of recovery after a long day.
As you step from the residential area to the urban space, Essensia Broadway opens up with three separate but harmonious light shades: brilliant Broadway Lightwalk, Broadway Greenline soft and Broadway Starwalk sparkling like a Galaxy strip. Those shades create a series of "backdrops" that lead every street walking experience - from meetings, shopping to relaxing evenings with the family - all supported by light designed to breathe emotions but not extravagant.
It can be seen that the harmony between two shades of light brilliant to honor trade and soothe to nurture the lives of residents has made the Essensia Broadway urban rhythm more complete. When the lighting layer is deployed synchronously throughout the project from shophouses, townhouses, utility chains to landscape strips; this place will form an immediate "experience lane" for residents and tourists.
For project information, please contact Hotline 090.629.68.68.
