According to the Vietnam Real Estate Market Assessment Research Institute (VARS IRE), in recent years, Da Nang has recorded a stable increase in population size - a fundamental factor creating demand for the real estate (RE) market. Accordingly, the city's population increased from about 1.169 million people in 2020 to about 1.276 million people in 2024, corresponding to an average increase of about 26-27 thousand people per year.
In particular, the rapid development of key industries such as tourism, information technology and high-quality services not only promotes growth but also drives labor demand, thereby increasing mechanical population and forming sustainable housing demand.
An important turning point opening up new development space for the market is the expansion of urban space after merging with Quang Nam from 2025. When becoming the centrally-run city with the largest area in the country, Da Nang not only increased in scale but also owned a large land fund with diverse ecological conditions, creating conditions for the development of new urban areas, economic zones and industrial - service ecosystems. This effect is clearly reflected in the GRDP growth rate in 2025 reaching 9.18% - the highest level in the 2021-2025 period. At the same time, in the first quarter of 2026 alone, the city attracted more than 57,000 billion VND of investment capital, more than 5 times higher than the same period, while the number of newly established businesses increased by about 55%.
Research data from VARS IRE shows that in the past 3 years, Da Nang real estate prices have increased sharply, especially in the apartment segment when the apartment price index has increased by about 68% compared to the first quarter of 2019, higher than the increase in Ho Chi Minh City. Primary selling prices of new projects currently reach about 83 million VND/m2, an increase of 14% compared to 2024.
However, the supply structure is not really balanced. In 2025, the entire market recorded about 13,700 new housing products for sale, an increase of 80% compared to the previous year, but up to 76% are apartments, while low-rise products only account for about 4%. In the resort real estate segment, the supply is also mainly high-rise products (about 90%), showing a clear shortage of low-rise products capable of multi-functional exploitation.
This mismatch is creating a large gap in the market in the context of increasing demand for products associated with land, which can be both residential and exploitation business. However, market liquidity is still maintained at a positive level with an average absorption rate of about 60%, of which most transactions come from real housing needs and long-term investment. About 70% of buyers tend to hold assets for at least 3 years, creating a foundation for the market to grow stably and develop more sustainably. The secondary market has also recovered significantly, with many products approaching their previous peak prices.
In the context that the old central Da Nang area has an urbanization rate of up to about 90%, land funds are increasingly limited and infrastructure pressure is increasing, demand is tending to shift to new areas. Areas such as the High-Tech Park, Hoa Khanh, Lien Chieu, Hoa Cam IPs and the development orientation of the Northern Free Trade Zone are creating a foundation to attract jobs, population and promote housing demand in the long term.
This trend also leads to the increasingly clear appearance of integrated real estate products, especially in the low-rise segment, which can simultaneously meet the needs of living, resorting and business. Notably, the price of these products in new areas is currently only equivalent to apartments in the center of major cities, while the growth potential is still large thanks to the infrastructure being gradually completed.
According to VARS IRE, with a growth foundation from population, economy, investment and tourism, along with expanded development space, Da Nang's real estate market is entering a new stage of development. However, instead of sprawling growth, the market will tend to be more selective, focusing on areas with clear planning, synchronous infrastructure and products that meet real needs. This is not only a screening phase but also an opportunity to reshape the market towards sustainability and efficiency in the medium and long term.
