LPBank Plus - Elevating the digital experience and comprehensively personalizing banking services
On March 28, 2026, on the occasion of the 18th anniversary of its establishment, LPBank officially introduced LPBank Plus - a new generation digital banking application developed in the direction of AI-first, integrating artificial intelligence into the transaction experience, marking a turning point in the bank's digital banking development strategy.
Based on research on customer behavior and experience needs by segment, LPBank develops LPBank Plus according to the "3S" Simple - Smart - Safe model, consistently expressed from interface to features, towards a simpler, smarter and safer digital banking experience for customers.
Minimalist and intuitive experience, helps optimize time
LPBank Plus is designed with a minimalist and intuitive interface, prioritizing displaying core financial transactions for customers to operate quickly. The application aims to simplify daily banking operations, making transactions convenient and seamless.
Popular transactions are optimized to shorten operation time. The money transfer process is simplified, while the savings deposit service suggests appropriate terms and interest rates, helping customers complete transactions quickly.
In addition, invoices are displayed on the home screen and automatically saved after the first payment, supporting customers to manage and pay conveniently in subsequent payments.
For Priority customers, the application directly displays information about customer relationship management (PRM) specialists, privileges and upgrade criteria, contributing to personalizing the experience.
The account registration process is also designed to be quick and concise, helping new customers easily experience the service in just a few steps.
AI supports searching and performing transactions, directing conversational banking
LPBank Plus is developed in the direction of AI-first, making artificial intelligence the operating platform of the digital banking experience.
The application integrates Smart Nav smart navigation feature running on a large-language model (LLM), allowing quick search for information such as beneficiaries, savings interest rates, exchange rates, service features or nearest branches and ATMs. With just one search operation, AI can navigate to the right service needed, helping to shorten operation time.
The technology highlight of LPBank Plus is LP Pay - an AI money transfer assistant, allowing transactions to be made through conversations. Users can enter or say a money transfer request with the amount and recipient's name; the system will automatically understand the content and support transaction completion in just a few seconds.
Developed on the Generative AI and Agentic AI platforms, LP Pay has the ability to interact intelligently and directly support transactions. During conversations, AI assistants can maintain the interaction circuit and request additional information when necessary.
Sharing about the digital transformation investment strategy, Mr. Vu Quoc Khanh - General Director of LPBank shared: "The application of AI dialogue in financial transactions opens up a new way of interaction between banks and customers. In LPBank's long-term digital transformation strategy, LP Pay is an important step in the journey to build a dialogue bank, helping transactions to be carried out quickly and naturally like a conversation, while improving operational efficiency and service personalization based on data".
Multi-layered security, ensuring transaction security
In addition to transaction experience, LPBank Plus is designed with a multi-layered security system to ensure customer safety, in which all data and transactions are encrypted according to international security standards.
LPBank Plus is equipped with an advanced protection layer (App Shielding) to limit the risk of bad actors using illegal exploitation technology, and the application has the ability to recognize the device being used and track unusual signs during access or operation. When detecting unusual signs from the device or user behavior, the system can issue a warning or temporarily suspend transactions to protect the account.
In the near future, LPBank Plus will continue to expand more features such as phone top-up, invoice payment and personalized financial services.
On the occasion of the launch of the super app LPBank Plus, LPBank launches the promotion program "Download LPBank Plus app - Welcome brilliant summer" from March 28th, 2026 to May 31st, 2026, with a promotion of giving 68,000 VND directly to the account for the first 6,800 eligible customers.
In particular, customers also have the opportunity to participate in the lucky draw at the end of the program with travel vouchers to Korea, Singapore, Thailand.
