This is a loyal customer platform of Mobile World Group (MWG). The service allows customers to register for loans and quickly approve them completely online. Accordingly, users of the VIP Gift application can borrow cash from Cake Digital Bank with a limit of up to 50 million VND. The loan process is simplified, 100% online approval and quick disbursement in about 2 minutes, helping customers optimize needs from digital equipment products to digital finance solutions.
The service is launched in the context of strong spending demand increasing at the end of the year, users need to access capital quickly, officially and have their debt recovered humanely. The integration of cash loan services right on familiar applications such as VIP Gifts helps customers simplify their journey to access clean credit, reducing dependence on unofficial loan channels that pose many risks.
With financial potential, technological capacity, credit operation and scalability, Cake has become the first banking partner to deploy cash lending on the VIP Gift app. Previously, the two units have successfully coordinated to develop many consumer finance solutions from online to offline, contributing to bringing convenient, timely and suitable financial solutions to the actual needs of MWG customer groups.
VIP Gifts is the official and unique loyalty customer platform of Mobile World Group, playing the role of connecting shopping experiences, incentives and digital services for tens of millions of customers across the entire ecosystem, including Mobile World, Dien May Xanh, TopZone, AVAKids and other retail chains belonging to MWG. This application is not only a point-building - incentive tool, but is being developed by MWG into a strategic "digital touchpoint", integrating value-added services associated with customer daily consumption behavior.
Cake by VPBank is a net digital bank applying artificial intelligence throughout banking operations according to the "Next GenAI Bank" orientation, owning international standard security certificates. Cake digital bank serves 6.2 million customers and provides full personal financial services, including: transfers, payments, savings, investment linkage, consumer loans, pre-payment, credit cards... along with other creative services such as ticket distribution for entertainment, travel, travel activities... are integrated ready on the same platform. In 2025, Cake was ranked by The Asian Banker as one of the 100 most effective digital banks in the world.
