Corporate culture is not only a solid foundation for SHB's development but also the strength to connect thousands of people in the journey to reach out.
On March 15, at My Dinh National Stadium, Saigon - Hanoi Commercial Joint Stock Bank (SHB) organized the " steadfastly Entering the New Era" Cultural Festival on a large scale unprecedented in Vietnam. Although the event has ended, the echoes of the festival are still deeply imprinted in the hearts of every SHB employee (CBNV).
Those are special moments, filled with emotions and pride, where each person in the SHB extended family feels the power of solidarity, of tireless efforts and love for the common home.

As a person who has been with SHB for 17 years, Mr. Ly Anh Dao - Director of SHB Gia Lai said that the Bank has become an extremely important part of his life.
Every morning when I wake up, the first thing I think about is SHB. Every time I go on a long business trip, right after getting off the plane, I will carry my suitcase from the airport to the office. I can't leave SHB, every day that I don't go to the Bank, I feel unhappy and can't sleep well" - Mr. Ly Anh Dao shared.
What impressed SHB Gia Lai Director the most about SHB's culture was that this place was like a common house, a big family. Everyone sympathizes, loves, shares and is united, together towards a common goal. SHB culture is not only a solid foundation for the Bank's development but also the strength to connect thousands of people in the journey to reach out.
My age is getting older, but when I am attached to SHB, I feel my soul is getting younger. SHB has helped me live in moments full of energy and enthusiasm, bringing me back to the most energetic time" - Mr. Ly Anh Dao confided.

SHB has gone through more than three decades of construction and development with many impressive achievements. And in SHB's nearly 32-year journey, Ms. Tran Thi Hoang Kim - Director of PGD Tran Phu (Can Tho Branch) has devoted herself to the bank for 31 years.
Witnessing SHB's journey from its early days to becoming one of the largest private banks in Vietnam, Ms. Hoang Kim could not hide her pride.
SHB is a place where I have grown up with every year. What makes me love and stick with the Bank throughout such a long journey is that the stronger SHB grows, the more it affirms its sustainable values. Here, I clearly feel the humanity and care of the leaders for the employees both at work and in life, helping the employees feel secure at work, said Ms. Hoang Kim.

Meanwhile, although he has only joined SHB for more than a month, Mr. Pham Khanh Duy - SHB Son La Credit Support Specialist was extremely impressed by SHB's youthful, dynamic, enthusiastic and dedicated working environment.
In addition to work, he has participated in many exchange and connection activities such as the 2025 Xuan Loc Phat Sports Tournament and most recently the Cultural Festival in Hanoi.
SHB is an organization with a clear cultural identity, inheriting from traditional values combined with innovative thinking to suit modern trends and create the future. That culture is expressed through 6 core values "Heart - Trust - Knowledge - Intelligence - Heart", in which the Heart is the root.
Humanistic culture, doing everything "from the Heart" is something that SHB people build and accumulate, is the pride of each staff member, and is also the foundation for SHB to conquer success.
Whether a long-time member or a new addition to SHB's family, everyone feels happy and proud to be a part of the organization, enjoying cultural values and imbued with the spirit of solidarity as well as the desire to reach far - SHB Director Gia Lai Ly Anh Dao emphasized.
With a strong and identity-rich corporate culture foundation, SHB brings enthusiasm, pioneering spirit, belief and aspiration to reach out, firmly entering the new era. Everyone in the SHB extended family understands that solidarity, dedication and relentless determination are the keys to overcoming all challenges.
The Cultural Festival " steadfastly entering the new era" has reaffirmed core values while demonstrating the readiness to join the country in entering an era of brilliant growth.