The green living environment factor, promoting the emotions and experiences of the “end users” has become the selection criteria of many customers. Customers tend to aim for projects with synchronous traffic infrastructure planning, full internal facilities, using environmentally friendly materials, connecting with nature, especially adjacent to natural rivers and canals. Therefore, real estate projects with locations “first near the market, second near the river, third near the road” are becoming increasingly attractive to buyers for both living and investment and are often more valuable than other projects.
Experts believe that there are many factors that determine the success of a sustainable real estate project, of which the five main factors that stand out are: (1) Convenient and synchronous traffic infrastructure; (2) Long-term development planning and design; (3) Fresh air and emphasis on green spaces and landscapes; (4) Beautiful/unique design and ensuring residents' experience; (5) Ensuring essential utilities and added services (schools, hospitals, shopping centers, entertainment services, etc.) inside and outside the area.
These are also the criteria that many real estate investors/developers aim for in the long term. For example, projects under the Senturia by Tien Phuoc brand that have emerged since 2016 have also created an irresistible attraction for customers who love a life separate from the hustle and bustle of the city to get closer to nature.
The sustainability of Senturia by Tien Phuoc is reflected in the location factor when the projects that have been and are being implemented are all located in prime locations near the city center, adjacent to major roads, synchronous in terms of urban traffic infrastructure planning associated with key projects such as Mai Chi Tho Avenue, An Phu intersection, parallel road of Ho Chi Minh City - Long Thanh - Dau Giay Expressway (East Saigon area), Nguyen Van Linh Avenue, Nguyen Van Linh - Nguyen Huu Tho intersection tunnel (South Saigon area), ... At the same time, it is consistent with the TOD (Transit-Oriented Development) trend - urban development associated with public transport, including indispensable metro lines.
With metro line No. 1 (Ben Thanh - Suoi Tien) officially operating on December 22, 2024, along with the goal of gradually putting the remaining metro lines into operation, it will be easier for people to travel by train from the High-Tech Park, Rach Chiec, An Phu (Thu Duc City) or District 7, Binh Chanh to central districts and vice versa, thereby reducing personal vehicles, reducing pressure on traffic infrastructure as well as contributing to reducing emissions into the environment.
One of the characteristics of the Senturia by Tien Phuoc line is to emphasize the connection with nature. The projects are often adjacent to natural rivers and canals such as the Saigon River, Rach Gia (District 12), Muong Kinh and Giong Ong To (Thu Duc), Hiep An canal and the artificial canal of Vam Long (South Saigon area),... Most of the area of the whole area is prioritized for green space and public facilities such as riverside parks, central parks, lakes...
Although the market has certain variables, sustainable real estate will certainly be a positive direction for real estate developers to aim for, a new driving force to promote long-term market growth.
