This is the opening activity for the "Green Wednesday" campaign series to be implemented throughout 2026, with the participation of a large number of member companies, partners and communities nationwide.
Action Month is organized to respond to Earth Day (April 22). In which, the video diary contest (daily vlog) "21 Day Challenge: Green Action - Choose a Green Future" on the Gen Green platform, taking place from April 4 to April 24, 2026, is one of the key activities.
Participating in the challenge, each individual will maintain a green living habit for 21 consecutive days by recording their journey and sharing it on social networks, thereby spreading inspiration for action in the community.
The program applies the "green contribution" conversion mechanism. Specifically, for each video posted, the Fund will contribute 10,000 VND to afforestation activities. Accumulatively, for every 100 videos posted, the Fund will donate a solar lamp to remote, isolated, and high-lying areas without grid electricity.
In addition, individuals who complete the green living chain continuously for 7 days, 14 days and 21 days soonest will receive prizes of Xanh SM vouchers with values of 200,000 VND, 500,000 VND and 1,000,000 VND respectively.
The For a Green Future Fund coordinates with units and partners to organize launching ceremonies nationwide, with two key activities, including: "Civilized Green Quarter" (cleaning, renovating residential area landscape) and "Green Rebirth Day" (receiving used clothes, books and newspapers). Activities aimed at promoting waste sorting at source and reusing habits in the community.
Sharing about the program, Dr. Le Thai Ha - Managing Director of the Green Future Fund (Vingroup Group) emphasized: "Green living is not something far-fetched, but very simple choices in daily life. When each person maintains small actions persistently, we not only change personal habits but also contribute to creating positive changes for the community and the future.
This year's "Friday Green Day" campaign continues to be expanded with the participation of Youth Union units, schools and many localities across the country, creating a strong wave of response among young people - pioneers in shaping and spreading a green lifestyle.
Activities are implemented according to eight key groups, including: Green Mobility, Green Space, Green Consumption, Green Recycling, Green Health, Green Education, Green Technology and Green Spreading. Among them, many initiatives are being implemented simultaneously, such as: the "My Green House, Vinhomes An Lanh" contest, the "Green Refill on The Go" program (refilling cosmetics into used bottles) by Vincom in coordination with Xanh SM; the "Green Driver" movement for the VinFast car owner community; the "Green Join Hands" preferential code by Xanh SM, VinFast continues the "Gas and Electricity Exchange" program; the exhibition "More Clear Air - More Colorful Life" organized by the United Nations Children's Fund (UNICEF) in Vietnam in coordination with Vincom; and green lifestyle education activities periodically implemented at Vinschool...
Through a series of synchronous activities nationwide, the "Fourth Green Day" campaign in 2026 continues to affirm the connecting and leading role of the Green Future Fund in promoting community initiatives, contributing to shaping sustainable living standards in society. This is also one of the practical efforts to accompany Vietnam on the journey towards the goal of net zero emissions by 2050, for a future where people and nature develop harmoniously and prosperously.
