It is the answer for the generation of Hai Phong entrepreneurs who want to develop sustainably both their careers and the quality of life of their families in the same coordinates. In the context that the entire area is ready for handover, streets are gradually starting to light up, many customers are also taking advantage of opportunities with attractive preferential policies for pioneering owners.
Where career flourishes, where complete life goes hand in hand
Mr. Quang Tri, owner of a household appliance store in An Bien ward (Hai Phong city), used to spend nearly an hour a day moving between his house and the store.
For lunch, I rarely have time to eat with my family. For dinner, my children usually finish eating and go to extra classes before I can get home," he recounted.
After many years of maintaining that rhythm of life, he decided to move to the Royal Boulevard area on Vu Yen island. For him, it is not just a change in accommodation, but a way to bring work and life back to the same space, to spend maximum time for his family.

Royal Boulevard is located right on the Happiness axis - the main traffic route through the island, adjacent to the Cam River pedestrian street and European Square. From this location, residents can benefit from the vibrant operation of the great city, and easily access the flow of people coming every day from entertainment, resort and experience destinations.
More importantly, shop owners on this avenue do not have to look for customers from the beginning. The customer base has already formed in the ecosystem including residents of Vinhomes Royal Island, visitors to VinWonders, golfers, yacht guests... This is a big difference between a regular townhouse and a front house located in a large urban area that has fully operated its amenities.
Royal Boulevard also shows the scarcity and "refined" nature of the product. The whole area has only 792 units, all of which have business frontage. For customers who want to "order a store right at home", this rarity not only creates a commercial advantage but also increases long-term ownership value.
Living amidst the pace of commerce and vibrant experiences
The Royal Boulevard architecture is inspired by Venice with a sophisticated facade, majestic lines of a trading port that once dominated the Mediterranean and Tuscany with warm earth colors, dark brown tiled roofs, and a typical open space of central Italy.

With diverse areas from 62m2 to more than 130m2, each apartment at Royal Boulevard can be flexibly organized according to many models. The ground floor can be a fashion showroom, cafe, restaurant or reception space. The upper floors become a place of residence for large families, company offices, serviced apartments for rent or a combination of living and business exploitation.
One address but can operate for many different purposes, that is the value that makes Royal Boulevard suitable for generations of businessmen who both want to develop their careers and want to enjoy their private lives.
The problem for owners like Mr. Tri is therefore not only to shorten travel distances. What they are looking for is a new living model, where families can live closer together, work is more convenient, and living is more convenient and classy.
Stepping out of the house, residents can immediately set foot on the pedestrian street - Vu Yen Park, European Square, joining the rhythm of a series of cultural events and festivals taking place year-round. Not far are the 36-hole golf course, equestrian academy, marina and Vincom Mega Mall. Mornings can start with a cup of coffee right under the house, afternoons are a walk around the island, evenings are dates or entertainment activities in just a few steps.
“Previously, every time I wanted to take my child out to play, I had to plan for a whole week, later just stepping out of the house would have a paradise of experience. The most valuable thing is no longer shortening the time to go to work, but the fact that the whole family has more time to be together in a more fulfilling rhythm of life,” Mr. Tri shared.

The wave of moving to Royal Boulevard like Mr. Tri's family is also driven by attractive incentive policies for pioneering owners. Customers are free of management service for 2 years and enjoy a discount of up to 14% when paying early. The entire area has been completed and ready for handover, opening up opportunities to welcome the increasingly vibrant pace of life at Vinhomes Royal Island - the new center of the Hai Phong upper class.