At the Banking Digital Transformation event in 2024, the clip simulating the tuition payment process of students at Thai Binh University - one of the customers using SHB's SLINK account collection service, was only 30 seconds long.
It is the time for a student to complete the procedure and Thai Binh University to record the tuition payment. Students only need to access the school's portal to pay anywhere, anytime, no longer having to go to the registration office and receive a bill for payment or transfer money with long notes with the student code.
Similar to the school model, the SLINK Account Collection Service is being implemented in cooperation with hospitals, administrative units and businesses with supply chains and revenue management at each point of sale.
Products from the Heart - Listening, understanding and putting customers at the center
SLINK is a special product that comes from the creative and innovative ideas of SHB staff over time listening to customer feedback. After that, all of SHB's resources were strongly deployed and coordinated to complete and launch the product to the market.
Sharing about the idea of forming SLINK, Ms. Le Thu Phuong, Head of Corporate Customer Division, SHB Han Thuyen branch, said that through the process of meeting and contacting many corporate customers, she realized that some businesses wanted to manage their consumer store chains conveniently, quickly and accurately. Ms. Le Thu Phuong proposed that the board of directors build a digital service product to fully meet customer needs.
Based on that idea, SHB's IT, digital banking, corporate customer service, etc. departments have worked directly with customers to understand their actual needs and desires, thereby creating a comprehensive product that best suits customers and the market.
And SLINK was born. The product not only meets the needs of reducing work, management, and cash flow management of customers, but also helps banks increase competitiveness in the market because it is suitable for many industries and fields from large enterprises to business households, especially administrative units.
SLINK account collection service is a technology solution that supports businesses in managing revenue and cash flow through an identified account. Transactions transferred to the business's payment account through the SLINK identified account are classified and systematized, processed quickly and automatically, bringing convenience and efficiency.
Corporate customers can proactively identify business locations according to each account; receive revenue from locations to the business's payment account in real time; conveniently manage cash flow/revenue of each business location via Internet Banking; support each business location to easily query and manage actual revenue...
To date, SHB's SLINK is being used by hundreds of large enterprises along with dozens of schools, education systems, large hospitals and chain stores nationwide.
In the first 3 months of the year, SHB signed a cooperation agreement to deploy the SLINK Account Collection Service with many new customers such as: University of Foreign Languages - Hanoi National University; School of Interdisciplinary Sciences & Arts - Hanoi National University; Thai Binh University; Ha Dong High School; Center for Vocational Education - Continuing Education of Van Don district...
At the biggest event on digital transformation in the banking industry, SHB Vice Chairman and Deputy General Director Do Quang Vinh directly presented to Prime Minister Pham Minh Chinh, Governor of the State Bank Nguyen Thi Hong and Deputy Governor Pham Tien Dung on the applicability and convenience of the SLINK Identity Account Collection Service solution. SHB's digital solution received attention from leaders of the Government and the State Bank.
Previously, SLINK Account Collection Service was one of two solutions honored at the Digital CX Awards 2024: "Most Outstanding Digital Platform Experience - Cash Flow Management Platform Category".
SHB also won the Best Technology Implementation for Digital CX category with the solution "ACAS Automated Credit Approval System", thereby becoming the only Vietnamese bank to receive two awards at the Digital CX Awards 2024.
Innovation and creativity on the transformation journey associated with SHB's people
The collection service via SLINK identification account is just one of dozens of ideas that have been implemented and realized internally at SHB and hundreds of other initiatives from SHB staff have been applied.
The program "From the Heart to the Mind" promotes innovation, creativity and transformation within SHB and has received the attention and participation of thousands of employees, thereby forming a unique culture of the bank over 30 years old.
SHB Vice Chairman of the Board of Directors, Mr. Do Quang Vinh shared that SLINK is one of the outstanding products for businesses with large, widespread and multi-layered distribution chains. The solution plays an important role in connecting SHB with the customer ecosystem.
Banks can grow their CASA ratio and increase their revenue thanks to the momentum of continuous payment activities with large volumes.
Many solutions and services are created from the journey of listening, understanding and crystallizing the intelligence, creativity and innovation of the SHB team. The Vice Chairman of the Board of Directors of SHB said that the Bank always promotes creativity and is ready for new challenges.
SHB has been focusing on building an open working environment with new ideas and working methods, while inheriting good traditional humanistic values from Tam.
For SHB, the success of the transformation process is not only reflected in outstanding financial indicators, but also in the satisfaction and pride of each employee when participating in the Bank's Transformation Strategy.
