Nguyen Hue pedestrian street explodes with the appearance of "Prosperity Avenue" belonging to Cashless City - a digital financial experience complex created by VPBank within the framework of Digital Finance Day 2026. Don't miss the opportunity to conquer the Monopoly chessboard in real life and fully enjoy the top financial - technology - music space.
Finance Day No. 2026 with the theme "Smart payment promotes digital finance" is organized by Tuoi Tre newspaper in coordination with the State Bank of Vietnam and the Ho Chi Minh City Department of Industry and Trade.
Unique monopoly design on Prosperity Avenue
On the "VPBank Cashless City" platform, this year the bank brings an interesting experience when realizing the billionaire chessboard (Monopoly) into an interactive experience complex called Prosperity Avenue. Visitors will play the role of real-world investors, explore the top digital financial ecosystem and win a "rain" of gifts.
VPBank's journey to explore Prosperity Avenue is comprehensively digitized to every touch point, leading visitors into a seamless experience space. Visitors only need to participate in interactive games to accumulate bonus points (Prosperity Coin), break through points and exchange attractive gifts at the end of the journey. In particular, this is also an opportunity to "hunt" for tickets to E-Concert - a large-scale music festival with millions of views and leading artists.
Right at the booth entrance, visitors performed "resident registration". Then, the system will issue an identification QR code to track throughout the journey, and immediately give away "departure capital" worth 100 Coins to the experience account. Based on this QR code, VPBank's technology system will automatically guide customers to freely explore sub-zones modeled after the Monopoly flag.
At the VPBank booth, the digital journey has been elevated to a series of interactive financial experiences that are interesting and highly combative. The first highlight is the VPBank CommCredit sub-zone - "Prosperity Race", where visitors transform into dynamic small traders, overcoming challenges to break through their financial goals through a unique sound sensor game.
Next, in the space of VPBank NEO, users will directly access a trendy cashless lifestyle through the smooth Pay By Account non-touch payment feature. Not stopping there, the VPBank Card Zone area opens up a privileged world when objectively leading the discovery of a collection of power cards, perfectly designed for each personal lifestyle.
In order to realize smart investment thinking, customers will step into the automated profit-generating space and participate in fun challenges with the game "Profit Melody" - a creative method to help players easily access and learn about the superior features of the Super Profit Solution from VPBank.
Conquer the digital ecosystem, receive quality gifts and "burn yourself out" with E-Concert
Besides the financial solutions of the parent bank VPBank, Prosperity Avenue is also a gathering place for a series of reputable brands belonging to the ecosystem. All of this combines to create an explosive interactive space.
OPES Digital Insurance brings the event a comprehensive protection solution for "home" (O.HOUSE Home Insurance) and "pet car" (O.CAR Car Material Insurance) against all risks. The spirit of digital insurance is realized in a close and accessible way through a series of adventure games on mobile devices. After completing the game, players only need to download the OPES application and follow Zalo OA to receive attractive gifts such as E-Concert tickets, LynkiD bonus points and souvenirs bearing the brand's imprint.
Moving to the Cake Digital Bank area, visitors will be challenged to dexterity and agility through the dramatic "Plinko Cake" game. This is an opportunity for players to accumulate bonus Coins and win attractive gifts. In particular, Cake immediately gives trendy gifts, "One-touch Pay Stick" (Wand tap to pay) for customers who open Cake Freedom 2in1 cards, accompanied by a discount of up to 20% on spending.
Stopping at the VPBankS Securities sub-area, visitors can learn about and experience the NEO Invest application - a comprehensive digital investment platform from stocks, bonds, fund certificates to ePortfolio sample portfolios. NEO Invest removes all barriers to market entry, helping customers invest easily, transparently and proactively. Visitors only need to complete opening an account right at the counter/or deposit money into the account to immediately own concert tickets and convenient sunshades.
The journey to conquer "Prosperity Avenue" will close completely when players reach the finish line to convert accumulated points. VPBank brings tens of thousands of unique gifts with a total value of up to billions of VND. Players will receive practical and stylish gifts, from convenient electric fans, personality bandana scarves to fashionable phone straps or cute sticker sets.
Especially, during the two days of the event, customers booking a car on the Be application when choosing a departure point or pick-up point is Nguyen Hue Pedestrian Street, the system automatically reduces 25% (maximum 50,000 VND); or proactively enter the code "VPBankeconcert" for any route to get a 30% discount (maximum 50,000 VND). Be also gives away 5 vouchers worth 2 million VND each to the luckiest players participating in the E-Concert.
At 7 pm on June 6, the festival space really exploded with the E-Concert music festival. The landing of the famous line-up Isaac, Toc Tien, Truc Nhan, Grey D, Thoai Nghi, MC Dai Dung, DJ TOXIC promises to bring thousands of music lovers to immerse themselves in the top-notch music party intersecting technology and emotions.
From a comprehensive digital financial ecosystem, a series of diverse interactive activities to an explosive music stage, VPBank wishes to create a bridge to bring digital financial experiences closer to the community. Through this, the event contributes to strongly spreading the digital lifestyle, promoting cashless payments and expanding access to digital finance for Vietnamese people.
