Saigon - Hanoi Bank (SHB) has cooperated with Mastercard International Card Issuing Organization to officially launch a new credit card line SHB Mastercard Truly Free exclusively for Millennials and Gen Z customers with many outstanding features and incentives never seen before.
Owning a Truly Free card - part of SHB's "Card Family" ecosystem, customers will enjoy a "zero fee collection" that is extremely suitable for the practical needs that young Vietnamese people are looking for: 100% free annual fee for life, 100% free issuance fee and 100% free conversion fee for 3-month installments.
In addition to fee incentives, cardholders can accumulate and redeem reward points with SHB Rewards and withdraw cash up to 75% of the credit limit granted.
At the same time, customers also receive a series of other preferential policies according to each period such as: 300,000 VND refund when spending from 2 million VND within 45 days from the card issuance date; direct discount up to 100,000 VND when using the card to book services on the Xanh SM app; 100,000 VND discount for bills from 600,000 VND when shopping online on Shopee...
SHB representative shared that Millennials (25-38 years old) and Gen Z (18-24 years old) currently account for 47% of the country's population, a generation that is oriented towards experience, confident in expressing their personality, and pursuing their passion. They have the ability to quickly grasp new trends, connect with people, and spend on entertainment, online shopping, dining, and technology utilities.
This generation is in the stage of building a career and saving, and is also very interested in saving on expenses, reducing anxiety and financial burden.
Understanding that, SHB Mastercard Truly Free was born as a great product, suitable for the desires of the young generation, eliminating all "barriers" of card fees, helping owners freely spend to express their lifestyle, pursue their passions, enjoy life without worrying about fees.
“We hope that this special product from SHB not only enriches the individual lives of young people but also opens up a world full of opportunities for them to spend freely and fully enjoy every moment of their youth,” the representative emphasized.
Like other international credit cards, SHB Mastercard Truly Free credit card applies the most advanced security technologies today such as 3D-secure and integrates features that allow cardholders to easily manage their cards anywhere, anytime via SHB Mobile/SHB SAHA e-Banking application.
This helps customers proactively lock their cards in emergency situations or activate their cards, lock/unlock online payment features and reset their card passwords conveniently and quickly right on their smartphones without having to contact the call center or go to a branch.
Also during the card launch, from 10:30 a.m. to 1:30 p.m. every day from now until December 30, 2024, customers can receive special gifts when participating in the online game "Hunting for free gifts with Truly Free" with a winning rate of up to 100%.
Players access the minigame landing page; log in personal information such as full name, phone number, email, address... and play the game.
With a simple format, associated with the childhood kite flying game of Vietnamese people, customers will have the opportunity to receive "hot trend" gifts such as: Labubu stuffed animals, limited edition Baby Three blind boxes, glowing keychains, SHB Canvas bags and hundreds of thousands of valuable Got it vouchers.
Each customer can play once during the program period. Information about the rules and the list of winners will be updated continuously and daily on the SHB fanpage.
The lucky players who own the Labubu/Baby Three stuffed animal will be contacted directly by the Organizing Committee to confirm and send the gift to the registered address via post within 7-10 days from the official announcement on the fanpage. Meanwhile, the Got it voucher gift will be sent directly to the email address for customers to use online.
With the motto "Taking customers and the market as the center", over the years, SHB has always focused on investing in information technology systems, developing many lines of credit cards "tailored" to each customer group.
For example, SHB Mastercard World card is designed with many special incentives to connect and increase the value of life, is a convenient payment tool, and goes hand in hand with many classy experiences.
The “Card Family” ecosystem with SHB Visa Platinum offers premium experiences in lounge services; SHB Mastercard Cashback refunds for supermarket, insurance, education, and healthcare spending; or SHB - FCB Mastercard card refunds for sports spending...
By October 31, 2024, the number of newly issued cards increased by 78% compared to 2023. Transaction turnover of these card lines increased nearly 1.5 times.
Previously in 2023, SHB was honored to receive the award "Bank with the best growth in card transaction volume in 2023 - New Superstar in Payment Volume Growth 2023" by VISA and Top 50 trusted products and services in Vietnam 2023 by Vietnam Economic Magazine.
In the period of 2024-2028, SHB is focusing resources to implement a strong and comprehensive Transformation Strategy based on 4 pillars: Reforming mechanisms, policies, regulations, and processes; People are the subject; Taking customers and markets as the center; Modernizing information technology and digital transformation and steadfastly following 6 core cultural values "Heart - Trust - Faith - Knowledge - Intelligence - Vision".
The Bank sets a strategic goal of becoming the TOP 1 Bank in terms of efficiency; the most favorite Digital Bank; the best Retail Bank and at the same time the TOP Bank providing capital, financial products and services to strategic private and state enterprise customers, with a supply chain, value chain, ecosystem, and green development.
