One evening in November, while surfing social media, Ms. Trang Nhung - an English teacher in Hanoi happened to watch a thank you video from Saigon - Hanoi Commercial Joint Stock Bank (SHB). Although it only lasted for more than 30 seconds, the video took Ms. Trang Nhung through many emotions, from surprise, delight to impression and emotion.
This video is part of a series of activities with the message "Thank you for reaching out with SHB for 31 years" on the occasion of the bank's 31st anniversary.
The two main images in SHB's thank you video are Mr SHB - the character representing the bank and the heart shape. Mr SHB appeared at many famous locations from the south to the north such as Ben Thanh Market - Ho Chi Minh City, Hoi An Ancient Town, Long Bien Bridge - Hanoi... carrying a smile and a warm heart to send thanks to everyone along the S-shaped strip of land.
The three characteristic wavy lines in SHB's logo move continuously, extending to form a creative heart with the meaning of flexibility, continuing the core values for innovation and development.
Throughout more than three decades, SHB has always taken the Heart as the root and believes that every action originating from the heart will create good and sustainable values. This heart also symbolizes SHB's commitment to always accompany customers and partners on the development journey, accompanying the country to reach new heights.
After being shared on social networks, the video attracted hundreds of thousands of views and likes. Most viewers were touched and surprised by SHB's warm message and creative, trend-updating form of expression.
“SHB was very subtle in sending a message of thanks to those who have accompanied the bank on its 31st anniversary. That makes me love and appreciate the values that SHB has built over the years even more. I believe that with the trust and companionship of customers, SHB will develop further,” said Ms. Trang Nhung.
Not only the thank you video, the image of Mr SHB placing his hand on his heart with sincere thanks also appeared at all airports and major streets through the billboard system. Meaningful messages were sent to each locality with different messages bearing the mark of each region.
Through this, the Bank wants to convey meaningful and heartfelt sharing to viewers. On the Bank’s fanpage, the words of thanks from each province and city received interesting reviews and shares from users on social networks.
“As a long-time customer of SHB, I feel very warm when seeing the bank's gratitude appearing everywhere. SHB's recognition of the role of customers not only brings a sense of closeness but also demonstrates professionalism and dedication in the long-term relationship between the bank and customers.
I feel happy to be part of millions of SHB customers and believe that my choice is absolutely correct" - Mr. Trung Dung, a SHB customer in Ho Chi Minh City shared.
Originating from the Heart, SHB always appreciates the companionship of employees, customers, shareholders and partners throughout the journey of more than three decades of development. In addition to words of thanks, on the occasion of its 31st anniversary, SHB also launched a series of gratitude programs for individual and corporate customers with special gifts, totaling up to 6 billion VND.
Internally, SHB organized the program "Thanks from the Heart", a meaningful activity to express gratitude for the invaluable contributions of all officers and employees throughout the development journey.
The sincere thanks from the leaders, along with the gifts sent to the employees' families, show understanding and appreciation for the efforts and dedication that each individual has contributed to the growth of SHB. This is an opportunity for each SHB employee to better understand the bank's corporate culture, built on 6 core values: Heart - Trust - Faith - Knowledge - Intelligence - Vision, in which Heart is the root.
After 31 years of development, SHB has become one of the Top 5 largest private commercial banks in Vietnam, ranked 137th in the TOP 500 largest enterprises in Southeast Asia according to Fortune Magazine. Throughout the journey to success, SHB has always strived to build strong relationships with employees, customers, shareholders and partners.
Continuing the tradition of more than three decades, SHB will continue to persevere with the orientation of sustainable development, accompanying, creating and spreading good values to people, and joining Vietnam in entering a new era - the era of national growth.
