In Vietnam, Vietnam Airlines is a pioneer enterprise organizing an international-level in-depth forum on the field of Loyalty (loyal customers). VNA LEF 2025 Forum brings together 10 leading domestic and foreign speakers. These are experts, strategic leaders, and representatives from global brands in the fields of services, technology and customer experience.
VNA LEF 2025 is not only a place for meetings and dialogues, but also a space for connecting pioneering thinking, where international businesses and experts create new values. In the context of personalized experience becoming the focus of all development strategies, especially in the service industry, the forum will bring global perspectives combined with practical applications in Vietnam, while affirming that the "Intimate Customer Program" is not only the foundation for building customer loyalty, but also demonstrates a long-term vision, innovation capacity and the power of sustainable cohesion.
This year's event was highlighted by the participation of Mr. Evert De Boer, the world's leading expert in the field of Loyalty, and representatives from famous brands such as VISA, Marriott, Comarch, collinson, Loyalty status Co. The participation of international speakers not only brings practical experience, but also opens up global strategic perspectives associated with the application to the Vietnamese and regional markets.
Mr. Dang Anh Tuan, Deputy General Director of Vietnam Airlines, emphasized: Organizing VNA LEF 2025 is not only a strategic step to improve the quality of customer service, but also demonstrates Vietnam Airlines' determination to deeply integrate internationally, approaching advanced trends of the world to apply to the Vietnamese market. This is also a clear demonstration of the aspiration to pioneer, innovate and accompany the development of the country.
At the same time, the forums will revolve around the leading trends of the times such as technology, big data, artificial intelligence (AI) and personalization. These discussions will contribute to inspiring innovation, shaping the future development of the service industry and enhancing customer experience in Vietnam.
Within the framework of the forum, Vietnam Airlines will honor partners who have accompanied and made outstanding contributions to the development journey of the Lotusmiles loyal customer program, demonstrating a commitment to long-term solidarity and sustainable development. This is a clear demonstration of the value of strategic cooperation in improving customer experience and promoting the sustainable development of Vietnam's aviation industry.
VNA LEF 2025 is not only an event specializing in customer service, but also a milestone opening a new era in Vietnam Airlines' customer strategy. Also through this event, Vietnam Airlines has concretized the implementation of Resolution 59 of the Politburo on comprehensive and extensive international integration, thereby contributing to bringing Vietnamese aviation to the world.
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* Additional information on the highlights at VNA LEF 2025:
- Gathering global quintessence: Forum welcomes the participation of Mr. Evert De Boer, the world's leading expert on Loyalty, and representatives from famous brands such as VISA, Marriott, Comarch, collinson, Loyalty status Co.,.... Sharing at the event will open up a strategic perspective from global to practical application in the Vietnamese and regional markets.
- Strategic and inspiring seminar: With topics revolving around technology trends, big data, artificial intelligence (AI) and personalization, the forum promises to unleash innovative thinking, contributing to shaping the future of the service industry and customer experience in Vietnam.
- Ceremony to honor outstanding partners: Vietnam Airlines will honor partners who have accompanied and made outstanding contributions to the development journey of the Lotusmiles loyal customer program, demonstrating a commitment to long-term solidarity and sustainable development.
* Additional information about the Lotusmiles program:
Lotusmiles is currently one of the most prestigious customer relationship programs in Vietnam with about 6.8 million members. After more than 25 years of development, Lotusmiles has not only stopped at a regular flight distance accumulation program but is shaping into a lifestyle program, bringing many different experiences to members and demonstrating social responsibility through sustainable development activities.
In line with Vietnam Airlines' mission of caring for and developing a loyal customer network, Lotusmiles always strives to bring customers the best products and services. In the near future, the program aims to become the top choice in Vietnam, affirming its number one position in the four countries of Laos, Cambodia, Myanmar and Vietnam, and at the same time rising to the group of 10 leading loyal customer programs in Asia - Pacific in the aviation sector. Recently, at the 2025 Loyalty & Engagement Awards, Lotusmiles continued to make its mark when it won the Silver Award in the category of "Best Loyalty Strategy - Rewards & Incentives".
