enough resources to reach the level
Building a national brand in the aviation sector is an inevitable requirement in the process of integrating and reaching the level of the Vietnamese economy. In particular, Vietnam Airlines - a national airline with a large part of state-owned capital - is taking on the role of not only an airline enterprise, but also a representative of the image, reputation and national competitiveness in the international arena.
Experts say that developing a national brand associated with Vietnam Airlines is a way to enhance Vietnam's position, spread cultural values, people and service quality to the international community.
As one of the few large state-owned enterprises that have successfully equitized, Vietnam Airlines has attracted international strategic investors - ANA Group (Japan) and conducted corporate governance reform, cooperation in exploiting the flight network, and improved operational efficiency. Vietnam Airlines continues to play a leading role in the aviation sector, taking on the mission of being the Vietnam National Airline.
In 2024, Vietnam Airlines achieved outstanding business results with total revenue of more than VND 120,000 billion, profit after tax of nearly VND 8,000 billion - the highest figure in the airline's operating history. In the first quarter of 2025, it continued to record growth momentum with consolidated revenue of more than 31,000 billion VND, pre-tax profit reached over VND 3,600 billion.
At the extraordinary General Meeting of Shareholders, the company approved a plan to increase its charter capital by VND9,000 billion in 2025 and expected to increase by VND13,000 billion in 2026. Along with that is a plan to invest in 50 new generation narrow-body aircraft to modernize the fleet and improve competitiveness.
This recovery and development not only has business significance but also demonstrates the responsibility of a national enterprise: Leading the market, regulating the macro economy and promoting new growth drivers in the economy.
A solid foundation to reach far
Vietnam Airlines is currently a 4-star international airline according to Skytrax's rating, receiving international awards for service quality from organizations such as APEX, AirlineRating, World Travel Awards for many consecutive years. Not only that, the image of the ao dai of the hostess, Vietnamese cultural promotion programs have made Vietnam Airlines the "cultural ambassador" of the country.
By the end of 2024, the airline will operate 91 routes, including 57 international routes to 32 international destinations. The airline is also the only representative of Vietnam currently operating regular flights to Europe and the US, two strategic aviation markets.
From the beginning of 2025, Vietnam Airlines will continue to open and restore 7 international routes out of a total of 15 routes to key markets such as Italy, Russia, Denmark, China, India, Japan, Korea, UAE... contributing to strengthening the role of a bridge between Vietnam and the world.
Vietnam Airlines not only represents the brand, but is also an important factor in enhancing Vietnam's image on the international arena through integration and development in the global supply chain, shared a representative of the national airline.
Helping the brand spread globally
In the context of fierce competition from both domestic low-cost airlines and global airlines, Vietnam Airlines determined that the development strategy must be synchronous, innovative and flexible. With short flights such as Northeast Asia, Southeast Asia and domestic, the airline faces fierce competition from low-cost airlines. Meanwhile, on long routes to Europe and the US, the airline has to compete with Emirates, Qatar Airways, Turkish Airlines, Singapore Airlines...
To maintain its position, the airline focuses on improving service quality at all points of contact as well as investing in modern fleets such as from Airbus, Boeing... to reduce fuel consumption, enhance passenger experience.
In parallel, Vietnam Airlines is promoting the application of digital technology such as AI, Big Data, IoT in operations from optimizing flight schedules, forecasting passengers to coordinating resources to improve efficiency and experience. The airline is on the path to becoming a "digital airline" with a comprehensive transformation strategy, flexible ticket prices, and cost optimization to maintain competitiveness.
Not stopping at exploitation activities, Vietnam Airlines also focuses on building a brand image associated with national identity, promoting communication in key markets such as Europe, North America, Northeast Asia, where the potential for customer development is high and has a great impact on brand positioning.
For national brands to develop sustainably
Although the internal efforts of the business are the core, for Vietnam Airlines to truly become a strong global brand with high international competitiveness, it is necessary to have synchronization from national policies. The role of the State in implementing aviation infrastructure planning, policies to promote the market, and support digital transformation is a key factor to promote long-term development.
Another important factor is airport infrastructure. Accelerating the progress of key projects such as Long Thanh International Airport and the transportation system connecting the airport with the urban center will be the key to making Vietnam a regional air transit hub, as Singapore has done.
Vietnam Airlines, with its position, potential and development vision, is not only an airline, but also an "extended arm" to bring the national image to the world, creating a position for Vietnam in the global value chain, deeply integrating into the world economy.
