The financial brand for the young generation VPBank Prime of Vietnam Prosperity Joint Stock Commercial Bank (VPBank, HoSE: VPB) continues to be honored by Global Banking & Finance Review (GBFR) magazine as "Best Bank for Millennials and GenZ in Vietnam 2026", marking the second consecutive year the brand has received this prestigious award.
Overcoming a strict system of criteria including innovation, business efficiency and flexible adaptability, VPBank Prime has conquered GBFR's professional council.
A representative of VPBank shared: "This award is an affirmation of VPBank Prime's continuous efforts in understanding and meeting the different financial thinking of the Millennials and GenZ generations. We see this as a great encouragement to continue innovating, bringing outstanding digital experiences, helping young people confidently break through all limits and build a prosperous future in their own way.
Launched in 2021, VPBank Prime is the first financial brand in Vietnam dedicated to the breakthrough generation of young Vietnamese people. After 5 years of operation, VPBank Prime has attracted more than 2.7 million members, showing the effectiveness of the strategy that VPBank is applying specifically for this segment.
In the digital financial era, VPBank has pioneered the application of artificial intelligence (AI) and machine learning technology to deeply analyze behavior, which is an important foundation for VPBank Prime to create financial solutions that harmonize with the dynamic lifestyle of the Millennials and GenZ generations. Products are designed according to the "tailor-made" philosophy, converging 3 strategic pillars: Solution combo, Comprehensive Digital Experience and Privileged Member Ecosystem.
Concretizing the "combo" strategy, VPBank Prime has established an ecosystem of diverse financial solution packages, optimized for each young customer's profile to bring a seamless and intelligent experience: Slay Combo - Solutions specifically for the dynamic GenZ generation, prioritizing flexibility and modern lifestyle; Sport Combo - Designed for young people who love exercise, integrating health and sports benefits; Prime Family Banking - Comprehensive solution to support young families to build a sustainable financial platform.
In the roadmap to expand the ecosystem in 2026, VPBank Prime plans to continue to introduce specialized solution packages for the gaming community, young investors and outstanding students, affirming its commitment not to miss any needs of future generations.
Not only stopping at solution packages, the entire product and service ecosystem of VPBank Prime is optimized on a modern technology platform. Besides technological advantages, VPBank Prime's team of consultants is always ready to accompany customers, from processing daily transactions to supporting in-depth financial solutions for important milestones in life.
Going far beyond pure financial experiences, VPBank Prime affirms its position as a "companion" with the lifestyle of the younger generation through a comprehensive non-financial privileged ecosystem, from optimal fee policies to a network of thousands of "custom-made" incentives in the fields of fashion, cuisine and healthcare.
The brand has created explosive cultural and entertainment imprints, elevating the life experience of young people through VPBank Prime’s Night music events attracting tens of thousands of viewers, inspiring VPBank Prime’s Talk workshops, or VPBank Prime’s Show livestreams reaching over 8.7 million views on social media platforms.
From accompanying iconic races such as VPBank International Marathon, international events such as G-Dragon 2025 WORLD TOUR [Übermensch] IN HANOI presented by VPBANK and e-sports festival "VPBank presents eSport Festival: Legends Unite", to being present at events for young people such as Global Citizens Day 2025, VPBank Prime has realized its commitment to empower youth to break through at every touch of life.
Towards a long-term vision, VPBank Prime not only stops at providing different financial experiences, but also persistently pursues the goal of building a young Vietnamese community with smart financial management thinking, modern lifestyle and aspirations for international integration.
This prestigious international award is a clear proof of VPBank's pioneering position, affirming the trust and top choice of the Millennials and GenZ generations.
