According to the lunar calendar, the God of Wealth Day falls on the 10th day of the first lunar month every year. Binh Ngo year 2026, this day corresponds to Thursday, February 26, 2026 solar calendar.
This is a time that many people are interested in, especially in the context that the custom of buying gold at the beginning of the year has become a habit of people in many localities.
In recent years, the gold market has often recorded a bustling buying and selling atmosphere during the God of Wealth festival. From early morning, many gold, silver and gemstone stores have been crowded with customers coming to trade. The increased demand mainly focuses on popular products such as plain round rings, gold bars or mascot gold designs according to the year. Many gold businesses actively prepare more goods, extend opening hours to meet the sudden increase in customers compared to normal days.
Along with increased purchasing power, domestic gold prices on this occasion sometimes experience slight adjustments. In fact, gold price fluctuations are not only affected by short-term supply and demand factors but also depend on the developments of the world market, exchange rates and monetary policy. Therefore, people when buying gold need to carefully consider the purpose, avoid the psychology of chasing after crowds if it exceeds their financial capacity.
Clearly identifying needs is an important factor. For those who buy gold for good luck at the beginning of the year, choosing a small amount, suitable for the budget, is often considered reasonable. Meanwhile, if buying gold for hoarding or investment purposes, buyers need to monitor prices, pay attention to the buying-selling difference as well as the repurchase policy of the business. Choosing reputable stores with full invoices and certifications is also recommended to limit risks.
With the psychology of valuing the beginning of the new year, the God of Wealth 2026 is forecast to continue to be a vibrant occasion for the gold market. Besides the trading factor, this is also a time that clearly reflects seasonal consumer demand and positive expectations for a favorable financial new year.
Update on domestic gold prices
At the time of writing the article (10:00 AM on February 22nd), Saigon SJC Jewelry Company listed SJC gold bar prices at 178-181 million VND/tael (buying - selling). The difference between buying and selling prices was maintained at 3 million VND/tael.
Meanwhile, DOJI Group listed SJC gold prices at 176-179 million VND/tael (buying - selling). The buying - selling spread is also at 3 million VND/tael.
In the 9999 gold ring segment, DOJI listed transaction prices around the threshold of 175.6–178.6 million VND/tael (buying – selling), the difference in both directions remained at 3 million VND/tael.
Phu Quy Jewelry Group listed the price of gold rings at 178-181 million VND/tael (buying - selling), with a similar buying - selling difference.
The diễn biến of domestic gold prices recently mainly reflects the trend of adjustment according to the world market, and is also affected by supply - demand and the price updates of each gold business.
