In the context that the Chinese TV drama market is entering a period of adjustment, when many large projects are facing difficulties in commercialization and advertising, the historical detective film "Duong Cung Ky An" has created a bright spot. Right from its broadcast, the work has attracted more than 40 brands to cooperate, with some episodes recording up to 18 advertisements, becoming a rare case amidst the rather gloomy general picture of the industry.
According to data compiled from the Datawin market tracking platform, the initial success of the film is closely linked to the appeal of the female lead Bach Loc. Not only playing the central role of Ly Boi Nghi, she is also considered an important factor in maintaining the heat, audience retention rate and commercial transformation of the project.
Đường cung kỳ án" chooses a different direction from many familiar historical romance films, taking the journey of solving cases and growing up of the female official of Nội Yết Cục Lý Bội Nghi as the main axis. The character both faces court plots and pursues the true nature of a series of mysterious cases. The image of independent women, steadfast in justice and independent of emotional lines is considered suitable for the tastes of today's audiences, especially female audiences.
After broadcasting, the film's popularity index quickly increased sharply, the temperature on the Youku platform exceeded 10,000 in just a few days - the first achievement of 2026. The work also recorded billions of online views, and also topped the charts in some international markets such as Taiwan (China), Singapore and Hong Kong (China). In which, the character Ly Boi Nghi of Bach Loc topped the character chart on Douyin from the second day of broadcasting, contributing about 44% of the discussion level, showing clear influence.
To portray the role, Bach Loc performed most of the action scenes himself, participating in long scenes in harsh weather conditions.
In addition to the work element, Bach Loc's audience structure is also considered to have high commercial value, concentrated in the group of adult women in major cities - groups with good consumption and brand recognition capabilities. This audience platform contributes to increasing the rate of advertising transformation, creating trust for manufacturers and brands.
Although well-rated for advertising revenue, broadcast effectiveness and good communication indicators, in this project, Bach Loc still made many mistakes in acting.
Some viewers think that her expressions in the film are not really convincing, making the climax lack weight. Especially, in the scene of separation between the character Ly Boi Nghi and Princess Ninh Vien, the emotional contrast between the actors makes the female lead's performance more compared and judged harshly.
