From December 25, 2024 to January 25, 2025, the Institute analyzed big data on singers who are currently promoting in areas including consumer engagement, media activities, communication, and community activities.
Based on the analysis, the institute found that Blackpink ranked first among all Korean singers in terms of brand value, with a total of 6,960,114 points. Seventeen took second place with 5,199,929 points, while trot singer Lim Young Woong took third place with 5,041,810 points.
The 30 Korean singers with the highest brand value in order are: Blackpink, Seventeen, Lim Young Woong, BTS, IVE, aespa, Big Bang, Lee Chan Won, DAY6, TWS, ITZY, NCT, Sung Si Kyung, LE SSERAFIM, BIBI, Youngtak, (G)I-DLE, Oh My Girl, fromis_9, QWER, Lee Young Ji, Kang Daniel, RIIZE, Taeyeon, TWICE, Jung Dong Won, FIFTY FIFTY, Red Velvet, BABYMONSTER and Jang Min Ho.
In the rankings, it is worth noting that BTS only ranked 4th overall. The reason is that BTS has not had group activities in the past time because some members are performing military service. They are expected to reunite this year.
