From June 12 to July 12 (Korean time), the Korea Brand Reputation Index analyzed big data of K-Pop boy groups currently promoting to determine their brand value rankings. This analysis is based on consumer participation, communication activities, communication, community activities, etc.
Based on the analysis, BTS took the lead in July with a total of 10,128,032 brand points, up one place from last month's second place. HYBE's hometown group Seventeen Labels dropped one place to 2nd place this month, with a total of 6,230,280 brand points. Meanwhile, Big Bang continued to hold on to 3rd place for the third consecutive month with a total brand score of 3,342,244.
Here are the 30 K-Pop boy bands with the highest brand value in July, in order: BTS, Seventeen, Big Bang, SHINee, EXO, ENHYPEN, Super Junior, NCT, ATEEZ, BOYNEXTDOOR, Stray Kids, INFINITE, BTOB, RIIZE, WINNER, The Boyz, ASTRO, TWS, MONSTA X, VIXX, Wanna One, ZEROBASEONE, ONF, Highlight, TVXQ, GOT7, 2PM, TREASURE, TXT and CRAVITY.
