On the night of March 14, social networks were abuzz with the information that Chagee Vietnam's application displayed a map image with detailed information like a "disrupted road".
One user said that she downloaded the application to get a voucher to receive free milk tea according to the instructions. However, right from the step of choosing a geographical location on the application, she discovered a detailed map image that looked like a "dived road".
A series of articles have been published calling for a boycott and giving this milk tea company a one-sided assessment.
Some users called for reports of the incident to the Department of Radio, Television and Electronic Information; Ministry of Public Security..., requesting the authorities to intervene.
The posts on the brand's fanpage received thousands of angry reactions and hundreds of comments asking the company to make an official announcement.
Linh Phuong (29 years old, Thanh Xuan district, Hanoi) said she had drunk milk tea from this brand during a trip to China. She assessed the flavor of the company's milk tea as mild, and looked forward to the first store in Vietnam. However, before the news that the brand's application had an image like " broken road", she affirmed that she would not support it.
To date, Chagee Vietnam has not made any official announcement about the above information.
Since the beginning of March, users have been encouraged to download the application to receive a free drink.
According to statistics on Google Play, the Chagee app has been downloaded about 100,000 times, the most recent update was on March 11. However, users in Vietnam cannot currently find the Chagee application on the App Store.
Previously, the high-end milk tea brand from China caused a stir when the company's first store in Vietnam was said to have a prime location at the corner of Nguyen Thiep - Dong Khoi intersection (District 1, Ho Chi Minh City).
Chagee's Chinese name is Ba Vuong Tra Co. This is a high-end milk tea chain founded by founder Zhang Junjie in 2017 in Shanghai. This high-end milk tea brand quickly expanded and by 2024 had operated more than 5,000 stores in the East Asia region.
