Confirming with Lao Dong reporter, Ms. Ninh Thi Thu Huong - Director of the Department of Culture - said that the Department of Food Safety has sent an official dispatch to the Department of Radio, Television and Electronic Information for handling according to its authority. The grassroots Department of Culture received the document and summarized the situation.
On April 15, the Food Safety Department (Ministry of Health) said it had received feedback from a number of celebrities and influential people on social networks who were advertising food and functional foods with signs of violating advertising regulations, especially advertisements that misunderstood the uses of products as medicine and distorted information about product quality.
Previously, through reflections from the press and some videos on social networking platforms, the Food Safety Department recorded information about some celebrities advertising false information.
According to Lao Dong, the cases of celebrities advertising false information were reported by the audience after the dismantling of a production ring of 573 fake milk brands for people with diabetes, kidney failure, premature babies, pregnant women, etc.
The audience mentioned many artists and celebrities who have appeared in promotional videos exaggerating the uses of functional foods and multi-functional dairy.
Regarding the participation of a series of celebrities in false advertising, Director of the Department of Performing Arts Nguyen Xuan Bac expressed his opinion: "For cases that take advantage of fame to deliberately advertise false information, exaggerate the use of products, and cause negative impacts on the community and society, there should be strict handling measures".
According to Director Xuan Bac, the title of artist is not simply a celebrity but also contains humanistic and cultural values associated with the responsibility to create genuine artistic works, towards China - China - China - America, contributing to orienting people to a better, more civilized and humane life.
Previously, at the regular Government press conference in March 2025, Permanent Deputy Minister of Culture, Sports and Tourism Le Hai Binh informed about product advertising activities on social networks for celebrities, singers, and artists.
According to Mr. Le Hai Binh, in the process of supplementing and amending the Advertising Law, the Ministry plans to add a number of specific items related to celebrities participating in advertising. Notably, online advertising participants must be responsible before the law in general and the Advertising Law in particular regarding the products they advertise.
In particular, it stipulates that each person participating in online advertising must be responsible before the law in general and the Advertising Law in particular regarding the products they advertise.
Advertisers must be responsible for transparently and specifically verifying the products they have advertised for.
It is expected to increase sanctions related to penalties or prohibitions from advertising; limit artistic activities and appearances in media and social networks.
