At the Anh trai say hi concert, MC Tran Thanh never forgot to spend time advertising the two gold sponsors and the program's diamond sponsor, in which a large bank always emphasized promotion from brand to service.
At the final concert of Say Hi Brother held at My Dinh Stadium on the evening of May 10, Tran Thanh spent quite a while advertising the " card trend" of this bank.
Tens of thousands of spectators together shouted the "slogan" of this bank with MC Tran Thanh at My Dinh Stadium, lasting up to 5-7 minutes. Tran Thanh emphasized additional preferential policies when opening ATM cards at banks, and "mobilizing" audiences to support banks in the coming time.
Tran Thanh is certainly the most enthusiastic partner of this bank, because after the overwhelming appeal of Anh trai say hi in the performance market in 2024, this bank has also sponsored Tran Thanh's Tet film "The Four Guardians".
When the "quartet" in theaters was like a film advertising for the bank, by the "slogan", advertising for this bank was installed in the series of important lines of the film. Along with the strong coverage of his brother Say Hi, the quartet, the brand of the funding bank is replicated strongly.
2024 witnessed the "popularity of theod regulation" of 2 major banks, when they both participated in sponsoring 2 rival programs, Anh trai say hi and Call Me by Fire.
The two programs created unprecedented new milestones in the performance market with a series of consecutive concerts held, selling out in bonuses, attracting tens of thousands of audiences to participate. Each ticket sale, each concert becomes an effective communication plan for the two banks.
Soobin Hoang Son - the most prominent character of the Call Me by Fire show immediately became an advertising face for the bank.
The breakthrough of music concerts from the 2 Anh Trai shows has created a revolution in communication and brand promotion for banks.
Most recently, another "big guy" of the bank spent a large sum of money to invite top Kpop stars, G-Dragon, CL... to perform at My Dinh Stadium. As soon as information about this concert was announced, the bank's brand was widely shared across social networks. The bank name is associated with the concert name.
The ticket hunt is taking place with "ticket hunting" prices ranging from about 3 million to 9 million VND. The concert is promoted on a large scale, grandly, and of course, will be a "huge" communication channel of the organizing bank.
G-Dragon came to My Dinh Stadium not only to perform music, he also like the Anh trai say hi, Call Me by Fire group - they are showing a big revolution in investing in advertising and media in the performance industry.
Now, when dishonest advertising and false advertising have become a " problem" that has lost the trust of the audience, being tightened and legalized by state agencies, banks have targeted the change of advertising methods with "in-person experience", with "emotional imprint" of the audience.
They invest in music concerts and programs that have great appeal to audiences - that is the way for banks to become brands loved by audiences.
Changing advertising methods, changing communication methods, big names in the banking industry have collaborated with "Idols" to create a breakthrough in approaching audiences, turning Gen Z audiences into customers.
