The complicated lives of many celebrities have caused sculptor producers to suffer losses, which has been proven in a series of cases.
The film "Closing the don" left theaters at a serious loss and was indifferent to the audience, even though the producer tried to " put out the fire" by using AI images to replace Nguyen Thuc Thuy Tien.
Now, when the audience is increasingly demanding, an artist getting into a scandal, violating ethics, violating the law will have an unpredictable impact on the producers.
Talking to Lao Dong reporter, a media representative of a brand shared, "currently, advertising and communication contracts with artists have been tightened with very clear and specific regulations on contract compensation if scandals and private scandals occur during the process of representing the brand's image".
It can be seen that producers, businesses - brands now have a "defense", with strict terms for artists when signing cooperation contracts. Many producers also quickly reacted and handled the crisis promptly when artists allowed noise during the contract period.
Most recently, the relationship with singer Jack (Trinh Tran Phuong Tuan) - although there is no clear conclusion - has caused Thien An to no longer be named on the poster of the movie Cai Ma.
Actress Hong Dang has not been able to return to the small screen after many years of being involved in a scandal in Spain.
In the context, relevant ministries and agencies are also making proposals and regulations on tightening management of artists involved in private scandals.
At the national KOL conference (organized by Department A05 - Department of Cyber Security and High-Tech Crime Prevention in coordination with the National Cyber Security Association) held last August, Ms. Nguyen Thi Thanh Huyen - Deputy Director of the Department of Radio, Television and Electronic Information, Ministry of Culture, Sports and Tourism had a presentation on how to manage and punish artists and people who are famous for lessons from the two countries of China and Korea.
Accordingly, Ms. Huyen suggested that artists and celebrities with social influence should have a mechanism to punish and limit their image when violating ethical standards and the law.
However, when interdisciplinary authorities are coordinating to tighten management of the image of artists involved in scandals, when the audience is increasingly demanding and continuously boycotting artists who violate ethical standards - then the producers of Anh trai say hi and rapper Negav have the opposite move.
The producer of Say Hi Brother kept trying every way to bring Negav to the stage. Right after Anh trai say hi season 1, Negav was criticized and called for a boycott because of offensive and vulgar comments in the group created by this male rapper called "water document".
Despite criticism and public reaction, the producer of Say Hi Brother still let Negav continue to attend the concert, then participate in performing in Say Hiots, and continue to appear in the contestants of Say Hi Brother season 2.
Negav himself repeatedly asked the audience for the opportunity to continue performing, but the latest image that has spread about this male rapper is still the vulgar and offensive gestures and behavior while in the rehearsal of the performance "Love First Over the Cup" with Quang Hung MasterD, Phap Kieu, Erik.
The question is, what is the reason, why did the producer of Say Hi Brother absolutely have to find a way to "save" Negav, regardless of public opinion?
