Promotional brands up to 80% at Ben Thanh Metro Station

NGỌC LÊ |

HCMC - On August 29, a branded product promotion event in HCMC officially took place on a large scale at many shopping malls.

At Ben Thanh Metro Station, 500 prestigious brands, many international brands, and genuine distributors were present with a series of attractive promotions up to 80%. This has attracted many people to shop.

The series of City Sale branded promotional events is being implemented in series and in many phases. In phase 1, the program will be held throughout the National Day (from now until September 7) at Ben Thanh Metro Station, Vincom Mega Mall Thao Dien, Diamond Plaza and SC VivoCity.

Mr. Nguyen Van Dung - Vice Chairman of the Ho Chi Minh City People's Committee - said that this is an event of special significance, both a shopping festival for people and tourists, contributing to creating a joyful and exciting atmosphere to celebrate National Day. At the same time, it affirmed the city's pioneering role in developing trade, services and tourism.

2025 is very special. After the merger, Ho Chi Minh City will enter a new stage of development, with larger space, greater potential but also comes with more tasks and challenges. Currently, Ho Chi Minh City has an area of over 6,700 km2, a population of over 14 million people - the largest domestic consumer market in the country.

According to statistics, in the first 7 months of this year, total retail sales and consumer service revenue reached over 1 million billion VND, an increase of nearly 15.5% over the same period. Of which, retail sales of goods reached VND554,749 billion, up 14.8% - an encouraging result, affirming the strong vitality of the city market.

Ong Nguyen Van Dung
Mr. Nguyen Van Dung - Vice Chairman of Ho Chi Minh City People's Committee (middle) - visited the booths. Photo: Ngoc Le

This result is thanks to the joint efforts of the entire political system, the dynamism of businesses and the support of the people.

In particular, the focused promotion program - Shopping Season, with many outstanding activities such as cashless days, mobile sales - market stabilization, Responsible green tickets... and branded goods promotion events have become highlights, contributing to stimulating consumption, supporting businesses, encouraging cashless payments and promoting the image of the city as a "shopping destination" of the region.

"The city hopes that through this event, businesses will not only sell products and promote their brands but also demonstrate their responsibility to consumers with the best quality, reputation and service. For people and tourists, City Sale will bring attractive and new shopping experiences, contributing to promoting trade, services, tourism and creating more momentum for the city's economic growth" - Vice Chairman of Ho Chi Minh City People's Committee said.

In the coming time, the city will continue to promote trade promotion programs, develop brands, expand modern distribution channels, promote innovation and cashless payments. All of these are aimed at supporting businesses in sustainable development, while improving the experience for people and tourists.

Su kien khuyen mai hang hieu thu hut nguoi dan mua sam. Anh: Ngoc Le
Brand promotion events attract people to shop. Photo: Ngoc Le

Ms. Do Thi Thu Hien - controller of Urban Railway Company No. 1 - said that organizing a promotional event in 2025 at Metro Line 1 is a great joy, contributing to promoting the production and business activities of enterprises, while contributing to the socio-economic development through the space for connecting trade and services at Station No. 1, Ben Thanh.

This is also an opportunity for customers to easily access high-quality products and services, diverse in types and designs, along with many attractive incentive programs right in the Metro station space - a new modern highlight of the city.

NGỌC LÊ
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