Clear changes in travel habits
Recently, the return of package tours shows a clear change in travel habits, as tourists increasingly prioritize safety, convenience and cost control in the context of rising prices, thereby creating more expectations for the market in 2026.
Nguyen Huu Kien - an office worker in Hanoi - believes that resort tourism and package tours will become prominent trends in 2026.
In my opinion, going on pre-announced tours is the most cost-effective way. Next year I plan to go further, like Da Nang or Hue. For newcomers like me, the cost factor is still the top priority" - Kien said.
A part of young people are still looking for exploration and adventure tours but at affordable prices.
Nguyen Xuan Bac - a student in Hanoi - said: "I prefer exploring tourism to relaxation. Currently, there are many adventure tour packages, priced from about 900 thousand VND to 1.5 million VND, students can still save up to go.
According to Ms. Vu Hoai Thanh - a tourist who regularly travels with her family, the choice of tourism forms has now been adjusted.
“We travel every year, but we will switch between experiential and resort tourism. My family tends to go close, short-distance, suitable for the health and conditions of each stage. I haven't thought about adventurous trips yet” - Ms. Thanh shared.
Tourism 2026 towards diversity and personalization
According to Mr. Bui Thanh Tu - Marketing Director of Bestprice Travel Company, tourism trends in 2026 will become more diverse, clearly reflecting changes in the needs of tourists' experiences.
Resort tours combined with health care are becoming a clear trend. Tourists not only go on vacation but also take advantage of physical and mental recovery on the same journey" - Mr. Tu assessed.
In addition, personalized tours according to customer needs are also increasingly popular.
“Tourists actively combine local services to build suitable itinerary, explore local culture more deeply. In particular, the trend of multi-generational tourism, where grandparents, parents and grandchildren participate in a tour program, is opening up many new opportunities for travel businesses” - the expert said.
According to Mr. Tu, to adapt to changes in tourism demand, travel businesses need to proactively diversify products, from resort tours, health care to in-depth experience and discovery tours, and promote digital transformation in business operations. The application of technology not only helps businesses optimize operating procedures and cost management but also improves accessibility and customer service.
Exploiting and analyzing customer data will help businesses better understand the behavior, preferences and spending capacity of each target group, thereby building suitable tour packages, personalizing experiences and improving competitiveness in the context of an increasingly vibrant market" - Mr. Tu emphasized.
Stepping into 2026, tourism is forecast to continue to develop in a flexible, economical and personalized direction. The boom of package tours not only brings more choices for tourists, but also creates motivation for the tourism industry to innovate, improve service quality, and catch up with the increasingly diverse needs of the market.
