On August 18, the Department of Culture, Sports and Tourism of Gia Lai province said that the province is planning to organize the 2026 International Gong Festival.
It is expected that 45 gong artisan teams will participate in the performance. The expected time is from October 30, 2026 to November 8, 2026.
The venue is in Pleiku ward, Bien Ho commune and some neighboring communes and wards of Gia Lai province.
The festival is one of the main activities within the framework of the National Tourism Year, aimed at introducing scenic spots, historical and cultural relics; promoting the image of Gia Lai's homeland and people.
Through this, Gia Lai calls for investment, gradually developing tourism types; contributing to preserving and promoting the cultural identity of ethnic groups in the province, preserving the Central Highlands Gong Cultural Space and continuing to introduce images of wild sunflowers associated with Chu Dang Ya volcano.
In particular, Chu Dang Ya was voted by the British Journal as one of the ten most beautiful volcanic craters in the world in 2018.
By 2030, Gia Lai strives to welcome 18.5 million visitors, including 1.1 million international visitors, with tourism revenue reaching about 45,500 billion VND. The province aims to attract investment to build 33,000 accommodation rooms, increase the average length of stay to 3 days, and train over 25,000 workers directly serving tourism.
