On January 24, Jennie officially released the MV "Zen" before releasing her solo album "Ruby". The image of a strong, bold female warrior is completely different from the previously released MV "Mantra", making Jennie receive many compliments from experts and audiences.
However, it was the new look that made the Blackpink member suspected of plagiarism. Accordingly, many people think that the MV has many scenes and editing similar to XG's MV "Howling". The accessories in the 2 MVs also have many similarities.
On the other hand, netizens quickly discovered and pointed out that both "Zen" and "Howling" were directed by Cho Gi Seok. Therefore, it is understandable that the two MVs have similar styles.
However, many people still question the similarity of the content between the two MVs. In particular, netizens criticized Cho Gi Seok for using too much similar content between different music projects.
Some viewers left comments: "It's true that Cho Gi Seok is very talented, maybe that's his signature style. But having everything have the same idea is a bit boring. Either he needs to broaden his vision, or we need more creative directors!".
"He kept repeating the same idea with different artists. Sometimes the work didn't even look good, but felt cheesy or cluttered. Those elements weren't necessarily bad, but they were clearly not the original intention."
"Honestly, this should be a sign that people should stop working with him, because how come every artist who works with him gets accused of plagiarizing other artists he's worked with?"...
Meanwhile, Jennie's side did not respond to the incident.
"Zen" is Jennie's latest solo music product. The MV has attracted more than 3 million views and 700,000 likes within a few hours of release, proving Jennie's appeal in the music market.
MV Director - Cho Gi Seok is known for creating stunning visual concepts for K-pop artists. He has worked on Red Velvet's "Chill Kill", LE SSERAFIM's "Unforgivable" and many other impressive projects.