The Korea Brand Reputation Research Institute has just announced the personal brand value ranking of Kpop male idols in February, recording the return of dominance of BTS members.
The top three positions respectively belong to Jimin, Jungkook and Jin, showing the persistent appeal of the global group even during the period when members focused on personal activities.
According to analysis data from January 14 to February 14 (Korean time), the ranking was built based on the evaluation of 755 Kpop male idols, through indicators such as consumer participation, media activity, community interaction and social media coverage. The results showed that Jimin continued to hold the No. 1 position for the third consecutive month with 5,369,144 brand points, affirming its stable influence in the Korean music scene.
Right behind is Jungkook in 2nd place with 4,811.777 brand points, marking the second consecutive month that the male singer holds this ranking. Meanwhile, Jin ranks 3rd with 3,855.903 points, completing the top 3 entirely of BTS members. The fact that all three highest positions belong to the same group shows BTS's strong brand recognition in the domestic and international markets.
In addition to the top 3, many other prominent names also participated in the leading group. G-Dragon (Big Bang) ranked 4th, followed by V (BTS) in 5th place. Familiar artists such as Ong Seong Wu, Baekhyun (EXO), Jihoon (TWS), Lai Kuan Lin and Ravn (former ONEUS member) are also in the top 10, reflecting the diverse competition between generations of idols.
The top 30 list this month also recorded the presence of many famous faces such as Key (SHINee), J-Hope, RM, SUGA (BTS), Yunho (TVXQ), Kyuhyun and Heechul (Super Junior), Kai and Sehun (EXO), Minho (SHINee), Wonbin (RIIZE), Song Min Ho (WINNER), Lee Dae Hwi, Sunghoon (ENHYPEN), Mingyu (Seventeen), Doojoon (Highlight) and Juyeon (The Boyz).
The ranking results show that BTS still maintains deep influence even though each member operates according to their own schedule. Industry experts believe that the level of online discussion, personal music activities, advertising and global public interest are important factors helping BTS members continuously maintain high rankings.
In the context of the increasingly competitive Kpop market with many newly debuted groups, the fact that BTS members maintain the leading position in brand reputation shows that the value of personal brand has been built sustainably over many years of operation. This also reflects the strength of the global fandom and the level of spreading Korean culture through popular music.
