Faced with changes in audiences' film viewing habits and methods, domestic and foreign film distribution units and businesses have stepped up investment and development of film dissemination applications on cyberspace such as : VTVgo, FPT Play, Galaxy Play, DA.NET, Apple TV, Disney Plus, WeTV... especially, in 2016, Netflix officially appeared in the Vietnamese market, creating a significant change in movie dissemination activities online.
According to a report from the Ministry of Information and Communications, to date, the total number of paid subscribers for Netflix in Vietnam has reached more than 300,000. Netflix charges each subscriber at least 120 USD/year, equivalent to annual revenue of up to 30 million USD (about 700 billion VND).
The common characteristics of film supply services in cyberspace are that they can be performed across borders, with diverse and abundant film sources at reasonable costs (money collected via bank accounts), and movie viewing facilities. unlimited time and location.
According to Ms. Ngo Thi Minh Nguyet - Deputy Editor-in-Chief of Arts and Culture Magazine, the rapid and strong development of movies in cyberspace has gone beyond control. Some films have subtly installed the cow tongue line, violating the sovereignty of islands and islands... Therefore, specific regulations in the Law are needed to limit the negative effects of films on cyberspace, and the application of digital software. New algorithm with keywords to prevent infringing movies.
In addition, it is necessary to raise people's awareness and call on the online community to boycott infringing films and actors participating in infringing films.
Mr. Bui Huy Cuong - Deputy Head of the Service Management Department of the Department of Radio, Television and Electronic Information, Ministry of Information and Communications, said that information must be shared with businesses that are qualified to classify films. And requires Youtube to indicate which businesses have registered with the Cinema Department and are licensed to disseminate films, and if they do not have a license, they must stop operating. For classified films, there must be an age monitoring system.
Mr. Nguyen Ngoc Han - General Director of Capital Technology Company pointed out technological measures using AI to review images and sounds to detect violations from content to images, related to sovereignty and maritime issues. Island as well as ensure copyright issues when posting content online by registering copyright numbers.
According to Mr. Do Duy Anh - Former Deputy Director of the Cinema Department, applying measures to prevent bad and toxic content is only managing the top part. It is necessary to educate and raise awareness for children such as educating about copyright issues in many countries, treating intellectual property rights infringement as theft so as not to commit it.
Disseminating film classification to units, businesses, and organizations so that they can establish their own classification councils will create many difficulties. If the classification board lacks film experts, or has them but only serves to fill the role, when the final decision belongs to the manager, it will be easy to fall into a state of willpower.
Even though the classification council has all the components and respects professional opinions, not everyone understands correctly and fully the documents under the Law, which are Circulars and Decrees providing specific instructions for implementation to be able to classify. Accurate age classification, especially the boundaries of 13+, 16+ or 16+ and 18+.
Here the human factor (film appraisal) plays a very important role, because there are films that only have a direct feeling based on a solid cultural background, especially knowledge about Cinema is rich and diverse, so it is possible to distinguish between violent actions that can provoke viewers, even leading young people to imitate, or which are proper condemnations and warnings of evil. will have to be punished.
The lack of understanding of the Cinema Law by many units and businesses has led to the situation of violating the Law without knowing it. There have been movies where the scenes of characters using drugs are too specific, too detailed, and instructive because the filmmakers think that making movies about crime must be realistic, but in reality that is a violation of the Law. Cinema, must be cut. Clearly, State management of films in cyberspace faces many challenges...
