A series of large-scale shows in Ho Chi Minh City
The current show market in Vietnam in general and Ho Chi Minh City in 2024 in particular has changed significantly. From the audience being skeptical and not daring to spend a lot of money to watch Vietnamese concerts, the two concerts "Call Me by Fire" and "Anh trai say hi" with up to 50,000 spectators, or the shows of international artists, the music festival in Ho Chi Minh City held in the final stage of 2024 have proven that: It is time for purely Vietnamese shows to be done professionally, on a scale no less than international shows.
In addition to the two concerts mentioned above, international artists also came to Ho Chi Minh City to perform. The 8Wonder Winter international music festival lasted for three and a half hours on December 8, 2024 and attracted more than 20,000 domestic and international audiences. The world's legendary band Imagine Dragons performed solo for more than an hour, with 13 songs that made the group famous.
The highlight of the end of 2024 is the Ho Chi Minh City International Music Festival - HOZO 2024 (Ho Do 2024) lasting from December 13 to 15, 2024 with 250 domestic and international artists bringing impressive performances, harmonizing tradition and modernity.
Speaking to Lao Dong, "million-view director" Huynh Phuc Thanh Nhan commented that large-scale concerts like this require the production team to make great efforts to create a true music night in terms of both audio and visual aspects. The female director added that she feels that 2024 is the year of high-class shows, creating many opportunities to help the entertainment industry in Vietnam develop in 2025.
Open up new opportunities
The above shows in Ho Chi Minh City have created trust among the audience about a new music stream. With this premise, it shows that Vietnamese shows are becoming a trend and keeping up with international shows.
Concert "Call Me by Fire" 2024 or "Anh trai say hi" and a series of successful and magnificent music events in Ho Chi Minh City, but above all, have opened up a belief in the revival of Vietnamese music live shows. And after all, the answer to reviving Vietnamese music is not big or far away, as long as the music is good, there will be an audience.
Although there are still some things that need to be improved, it cannot be denied that the concerts of "Anh trai say hi", "Call Me by Fire" and many other shows have changed the cultural landscape of Vietnamese idol artists in a powerful way. At these concerts, for the first time, people witnessed the potential of Vietnamese music groups, modern music trends, explosive performances and attracted such a large audience.
Not only domestic fans but also many international audiences, especially from countries such as Thailand, Japan, Korea... come to Vietnam to watch the show combined with tourism. This not only helps Ho Chi Minh City promote tourism, introduce its unique culture but also is a stepping stone to contribute to increasing economic revenue for the city.
Expectations after professional shows
In an interview with Lao Dong Newspaper, a representative of the Department of Culture and Sports of Ho Chi Minh City responded to how the "fever" of the show in Ho Chi Minh City affects tourism and promotes the city's tourism.
According to the Department of Culture and Sports of Ho Chi Minh City, the city's cultural industry is considered the "soft power" of the locality, which can become a tool and a way to "pave the way", contributing to creating a breakthrough in the city's economic and social development.
According to the Ho Chi Minh City Department of Culture and Sports, many outstanding events in recent times such as the Ho Chi Minh City International Music Festival; Ho Chi Minh City International Film Festival; Ao Dai Festival, River Festival... developed from cultural resources with strong national identity, combined with advanced cultural values in the world have affirmed the abundant creative potential and the aspiration to build a city with sustainable development.
The Department of Culture and Sports of Ho Chi Minh City recognizes that the performing arts industry of Ho Chi Minh City is very vibrant and has recently witnessed the explosion of a series of live concerts with large investments in content, form and audience numbers of tens of thousands of people such as the live concerts "Anh trai say hi", "Call Me by Fire", live shows of famous singers, which have effectively contributed to the development of culture, economy and society. The Department of Culture and Sports of Ho Chi Minh City highly appreciates the role of the business community and artists in contributing to building an increasingly developed cultural and artistic environment.
(Posted on the special edition of Lao Dong Xuan At Ty)
