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The 2025 tourism market is starting to get busy with the 9-day Lunar New Year holiday. Instead of returning home, many Vietnamese people choose to travel and explore domestic and international destinations.
Ms. Thanh Nga (31 years old, Ninh Binh) said: "Searching online for Asian tours, I found that Vietnamese travel companies offer many options with diverse itineraries and prices for customers to choose from."
Ms. Huynh Phan Phuong Hoang - Deputy General Director of Vietravel Company - said that in 2025, the company will deploy tourism products to meet all customer segments, including: Outbound tourism, domestic tourism, welcoming international visitors to Vietnam (inbound) and retail services.
“For the foreign tourism market, the company focuses on exploiting tours in the Asian, European and American markets, with diverse products such as popular tours, cultural tours, discovery tours, shopping and experience tours, international event tours...
Meanwhile, the main market for inbound tours includes Chinese, Korean, Indian, Japanese, European tourists... with product types: package tours to explore Ha Long, Sa Pa, Da Nang, Hue, Ho Chi Minh City...; Cultural tourism in Hoi An, My Son, Con Dao... We also provide individual services including tour guides, entrance tickets, car rental..." - Ms. Huynh Phan Phuong Hoang said.
In the domestic market, the company focuses on discovery tours, resort tours, community tours and specialized tours such as trekking, camping, pilgrimage... with a full range of individual services such as airline tickets, hotel restaurants, sightseeing tickets, car rental, visa...
According to Ms. Vu Ngoc Nhi - Marketing Director of TST Tourist Company, in 2025, the company will focus on the peak summer season with a series of tours to the mountains and seas, including both domestic and international. The main products are in: Phu Quoc, Nha Trang, Da Lat, Moc Chau, Mai Chau, Ha Long, Ninh Binh...
With foreign tours, the company focuses on exploiting its strengths such as European tours (including single and multi-route tours), Northeast Asia tours including Japan, Korea, Taiwan (China)... The company also has traditional seasonal tour products such as Xuan Loc Phat, He Soi Dong, Thu Muon Loi...
Besides, travel businesses proactively plan domestic and international promotion.
Strengthen promotional activities
At the Conference to review the work in 2024 and deploy tasks in 2025, Deputy Minister of Culture, Sports and Tourism Ho An Phong stated that the Vietnam National Administration of Tourism needs to effectively carry out two strategic tasks: tourism management and promotion.
Mr. Ha Van Sieu - Deputy Director of the Vietnam National Administration of Tourism - said that this year, the country will focus on organizing a number of key promotion and promotion programs such as: National Tourism Year 2025 - Hue, International Conference on Cultural Industry Associated with Tourism Development, VITM Hanoi Fair 2025, ITE HCMC Fair 2025... at the same time, implementing many new tourism programs.
To promote the international market, Mr. Ha Van Sieu shared: "The tourism industry will select markets according to the following criteria: Markets with visa exemption, markets with convenient flight connections, and markets with potential, high growth potential, and quality."
In localities, tourism promotion and advertising activities for 2025 are also taking place vigorously. As the host of the National Tourism Year 2025, Hue is expected to host 62 activities out of more than 170 national and provincial events organized in conjunction with this important event.
Ms. Tran Thi Hoai Tram - Director of Hue City Department of Tourism - said that in 2025, Hue tourism industry strives to attract about 4.8 - 5 million tourists, of which international visitors account for about 38-40%.
To achieve the goal of welcoming 30 million visitors, the Hanoi Department of Tourism has set out 6 key tasks, emphasizing the re-evaluation of the tourist market, focusing on promoting the attraction of key and traditional international tourist markets such as: Northeast Asia, ASEAN, EU...
In 2025, Vietnam’s tourism industry will organize promotional programs in Korea, Japan, Southeast Asia, Europe, Australia, North America, India, the Middle East and Chinese-speaking markets. Typical events include Vietnam Tourism Culture Week in Europe, Exhibition Hall at EXPO 2025 Osaka and participation in international tourism fairs.
Promoting tourism, welcoming international visitors to Ho Chi Minh City
Recently, the clip message "HCMC welcomes you" was made in 27 languages, continuously broadcast on the LED screen at the international arrival terminal of Tan Son Nhat airport.
A representative of the Ho Chi Minh City Department of Tourism said that Tan Son Nhat International Airport is one of the most important gateways in Vietnam, welcoming more than 40 million visitors each year, including both international and domestic visitors. The program to promote the image of Ho Chi Minh City tourism at Tan Son Nhat International Airport not only creates an impression on visitors from the beginning of their journey but also contributes to building the image and tourism brand, proactively providing information to serve visitors' needs to explore the city.
In the coming time, promotional activities will continue to be expanded to many other channels and locations such as Tan Son Nhat T3 terminal after completion, metro stations, wharves, bus stations, and Saigon station to create a stronger spreading effect.
The city's tourism industry continues to deploy a series of attractive and diverse tourism products associated with typical tourism products of Thu Duc City, 21 districts, tours linking localities; traditional tours; community tourism products, waterway tourism, night tourism...
Talking to Lao Dong Newspaper, Ms. Tran Thi Bao Thu - Marketing and Communications Director of Vietluxtour Company assessed that inter-city and inter-city products such as Ho Chi Minh City - Can Gio, Ho Chi Minh City - Cu Chi, Ho Chi Minh City - Tay Ninh... are suitable for international tourist markets that do not have much time to visit and want to combine many destinations in one program.
Ho Chi Minh City Department of Tourism stated that the city aims to welcome 8.5 million international visitors and 45 million domestic visitors by 2025, achieving total tourism revenue of about VND260,000 billion. Thanh Chan
Da Nang: 3 breakthroughs to reach 12 million visitors by 2025
In 2025, Da Nang aims to welcome nearly 12 million visitors, of which domestic visitors are estimated to reach more than 7.1 million.
According to Ms. Nguyen Thi Hoai An - Deputy Director of Da Nang Department of Tourism, with the goal of achieving accommodation, food and beverage, and travel revenue in 2025 of more than 36,000 billion VND, an increase of more than 15% compared to 2024, the city will implement 3 breakthroughs to promote the development of city tourism including: breakthrough in tourism products; breakthrough in promoting market expansion, flight routes, stimulating tourism demand and breakthrough in service quality and quality of human resources serving tourism.
Da Nang will also continue to invest in product development; maintain growth in the Korean and Taiwanese (China) tourist markets, increase promotion and exploitation of the Japanese, Chinese and Southeast Asian markets; expand and exploit potential markets in India, the US and Australia, attract segments of resort tourists, local cultural experiences, MICE guests, golfers and wedding tourists.
The Vice Chairman of the People's Committee of Da Nang City suggested that in 2025, the tourism industry needs to promote digital transformation in tourism activities. Apply artificial intelligence in supporting businesses, people and tourists. Strongly apply digital transformation in management, communication, promotion, advertising and introduction of destinations to contribute to the formation of a smart tourism ecosystem. Nguyen Linh
