In the center of the race is still Tran Thanh with the movie "Rain!!! - a name that has been considered a " box office guarantee" in many recent Tet seasons. After a series of works with high revenue, Tran Thanh entered Tet 2026 with the biggest advantage: his personal brand has been verified. The general audience has formed the habit of going to the cinema to see "Tran Thanh films" as a safe choice at the beginning of the year. Not only strong in communication, Tran Thanh also owns a familiar production team, clearly understands how to build scripts, film rhythms and emotional climaxes to suit the tastes of the majority.
However, the pressure on Tran Thanh is not small. As expectations grow, with just one step of lack of quality or emotion, the audience's reaction can be more severe than the other competitors.
Meanwhile, Truong Giang returned to the Tet film race after a long absence. The return in the film "My Father's House, a room" has a special meaning, because Truong Giang is no longer the name of "quick beat" as in the previous period, but chose a slower direction, richer in emotions with the family theme. The advantage of Truong Giang lies in the mid-life audience, family - a stable and less volatile audience group during each Tet season. The closeness and everydayness in Truong Giang's storytelling can help the film create a positive word-of-mouth effect if emotions are fully handled. However, Truong Giang's weakness is the box office space in recent years, causing brand heat to need time to "heat up" again. Moreover, the audience is also afraid that some of the films he played in before "30 Not yet Tet" will be criticized for their script, causing controversy.
Unlike the two direct competitors, director Minh Beta (Shark Minh) chose a soft but equally noteworthy strategy. With the project "Mui Pho", he invited two famous artists, Meritorious Artist Xuan Hinh and Thu Trang to participate.
In this project, it can be seen that director Minh Beta focuses on films with rich cultural colors, family and memories. The appearance of Xuan Hinh - a big name with enduring appeal in the North and middle-aged audiences is considered the "trump card" of the film. "Pho Scent" does not aim to create an immediate media fever, but aims for stable, long-term revenue thanks to its own audience. This is a safe choice, which can help Minh Beta avoid the pressure of directly comparing with the "big guys" at the box office.
Another film released for the 2026 Tet season is Hexury from the Sky directed by Le Thanh Son - who has had many hit projects. The film is expected to premiere on the occasion of Tet 2026 and belongs to the comedy, family, and romance genre with the participation of outstanding actors such as Tuan Tran and Phuong Anh Dao.
In terms of advantages, Thanh Son's film has 2 attractive stars, Tuan Tran and Phuong Anh Dao. This film genre is also quite different from the other films, so it will have its own audience. However, director Thanh Son had previously failed with " The soundtrack" also featuring Tuan Tran and this project has not attracted much media, this is considered a temporary disadvantage of the project.
In addition to the above Tet films, another project announced to be shown on the first day of Tet is "We're Going Home". Director Tran Dinh Hien (a Da Nang son) and producer Luong Trung Tin (Tham Tu Kien producer) expect this to be the first work to bring the image of "New Da Nang" to the big screen comprehensively. However, currently, information about this project is quite small, the cast is revealed to have Uyen An, People's Artist Kim Xuan participating...
Compared overall, Tran Thanh is still the one with the biggest advantage if considering the history of revenue, media coverage and the possibility of opening a strong box office.
Truong Giang is an interesting unknown, which can create a surprise if it touches the true emotions of the family audience. Meanwhile, director Minh beta with Mui Pho is unlikely to lead the top 1 in revenue, but has the opportunity to become a enduring film, creating its own mark thanks to Xuan Hinhs cultural and acting values.
Meanwhile, Thanh Son's "Heroes of the Sky" is also predicted to be a film with serious investment.
