The reason lies not only in the actors, but also in the scripts, communication strategies and current audience tastes.
First of all, the script and storytelling beat of "Nhat Tieu Duong Ca" are commented to lack climaxes and outstanding highlights. This makes it difficult for viewers to maintain their interest if they are not really patient. Some character lines are still built quite vague, not creating their own mark.
In addition, the Chinese film market today witnessed fierce competition between historical, romantic, and martial arts works. When a series of films are released continuously with high quality, the lack of different elements from the theme, appearance to the way of exploiting emotions makes it difficult for the film to create the "redogation" as expected.
The promotion and communication stages are also considered not strong enough. A film even with a famous actor still needs a methodical promotion strategy to reach a wider audience. The trailer, poster and social media campaign of "Nhat Tieu Duoc Ca" have not really created the necessary spread, leading to a low initial viewership. It was not until later that Ly Tham's friends and colleagues joined hands to promote and support the actress that the project had certain improvement.
Technical factors such as lighting, music and filming also contribute to the overall feel. Some scenes were commented to be not smooth, causing the emotional flow to be interrupted. Although Ly Tham's acting is still praised for being natural, inner-city and emotional, the post-production is not supporting enough to enhance the weight of the character.
Finally, high expectations from the audience are also a big pressure. With the name of Ly Tham - the actress considered an "acting guarantee" that viewers expect an outstanding work. When the film is only at a good level, not creating a breakthrough, the natural reaction is a slight disappointment.
For some reason, "Nhat Tieu Van Ca" is not a failed project, but it is not a complete success. The film is proof that to touch the hearts of the audience, a good actor is not enough, it requires sharp scripts, sophisticated production and effective promotional strategies.
