Rosé (Blackpink) is said to have rejected an advertising invitation from China worth about 7.2 million USD, equivalent to 10 billion won.
Although the information has not been confirmed by the female singer's side, the story quickly attracted attention, especially in the context that Rosé is increasingly affirming her position as a global artist.
Notably, she is currently collaborating with Apple to release a new single "New Trick" - a project that shows that the female singer's partner selection criteria may no longer simply lie at the remuneration level.
Recently, Rosé shared a selfie in front of a mirror, holding an iPhone in her hand, with the caption: "iPhone, new trick, watch this" along with hashtags "#ShotoniPhone18Pro" and "#newtrick".
In the teaser, the female singer appears with blonde hair, holding a giant suckle. The phrase "new trick" appears throughout the video, while Apple confirms the images were filmed with iPhone 18 Pro.
The single is scheduled to be released on September 18, with an MV directed by Dave Meyers.
The collaboration with Apple is even more noteworthy when it appeared amidst information that Rosé had accepted an advertising invitation from a famous tea brand in China with a remuneration of about 7.2 million USD but refused.
The female singer's representative has not yet made an official comment. Rosé is also said to have spent about a year discussing a special edition champagne line named after her, but the final project failed because the bottle design did not meet the aesthetic standards she wanted.
The female singer has more initiative in choosing commercial projects.
When she has built her own image, she can consider whether a product is suitable for her personality, music and long-term orientation, instead of just looking at the value of the contract.
Rosé debuted with Blackpink in 2016 and began her solo career in 2021. In particular, the collaboration with Bruno Mars in "APT." in 2024 became a global hit, bringing the song to 3rd place on the Billboard Hot 100 and consolidating her position in the international pop music market.
