According to information posted by Rosé and Apple on official social media accounts, the female singer will release her new single "New trick" at 8 am on September 18 (Korean time).
The MV of the song is directed by Dave Meyers. He is a famous MV director who has made music products for many European and American stars such as Taylor Swift, Kendrick Lamar and Harry Styles. Dave Meyers was previously also the director of Blackpink's MV "Jump".
Notably, the entire MV was filmed with iPhone 18 Pro, Apple's latest phone model, and will be released within the framework of the company's global "Shot on iPhone" campaign.
The previously released teaser reveals Rosé holding a lollipop, combined with the distorted electric guitar sound and layers of vocals stacked on top of each other. Part of the song has a different musical color, revealing the transformation in the female singer's style.
Rosé once affirmed her position as a solo artist in the international market with "APT.", a song collaborated with pop superstar Bruno Mars, and a pre-release single to her debut studio album "Rosie", released in December 2024.
APT." once reached number 3 on the Billboard Hot 100, the prestigious US single chart.
According to Korean media, Rosé's continuation of Apple's collaboration with famous artists such as Lady Gaga, Olivia Rodrigo and The Weeknd in previous campaigns shows the influence of an international star.
Previously, as soon as Apple launched a new product line with the focus being the iPhone 18 Pro and the folding phone iPhone Duo in the early morning of September 10 (Vietnam time), Rosé caused a social media storm when posting a picture of holding the latest burgundy red iPhone 18 Pro in her hand.
Notably, the first post about the iPhone 18 Pro line with a photo of Rosé taking a selfie with this phone model has been favorably pinned by Apple at the top of the company's official Instagram page. Showing that the Blackpink singer is one of the leading advertising models in Apple's new product launch campaign.
In addition to the song "New trick", sources in the entertainment industry revealed that Rosé will release a new solo album in 2027.
Rosé's move is of interest to many fans, especially in the context that the remaining 3 members of Blackpink - Jennie, Lisa, Jisoo - have continuously released new music products recently.
New trick" is the latest song that Rosé will release nearly 2 years after the album "Rosie".
