Recently, a series of Chinese actors such as Trieu Lo Tu, Bach Loc, Vuong Hac De, Dinh Vu He, La Van Hi, Ngu Thu Han, Truong Tan Thanh, Nham To Tich... have successively organized personal concerts.
Public opinion still has many controversies surrounding singing ability or ticket prices, but according to experts, if viewed from the perspective of the long-term development of the entire industry, the simultaneous encroachment of actors into the field of music performance is not at all a short-term speculation.
This is considered an inevitable choice in the context of many factors simultaneously impacting the Chinese cultural and entertainment industry.
According to experts, when the film and television industry is restructured, artists need to diversify revenue sources to minimize risks, creating a wave of actors encroaching on singing.
The shrinking of China's film and television industry in 2026 does not mean that this industry is declining or disappearing, but reflects an inevitable restructuring process. The mass production model is gradually being eliminated to make way for high-quality works, leading to longer waiting times for new projects for actors and reduced earning opportunities.
Under the double impact of the cat-xe-limiting policy and the cooling down of the market, the remuneration of A-list actors for each film has decreased by an average of about 40% compared to 3 years ago.
In that context, concerts become a channel to help artists disperse career risks with superior commercial efficiency, bringing much more stable revenue than just relying on film projects.
The performing arts market is also directly benefiting from the preferential policies of management agencies across China, the combination of culture and tourism expanding the development space for the performing arts industry. Not to mention that many localities are also proactively developing the "performing arts economy".
A tour can create a media chain that lasts for many months, from the time of tour announcement, ticket sales, ticket hunting, performance nights, backstage to short videos spreading on social networks.
Each link can continuously appear on the search rankings, helping artists maintain their heat and public presence at a much lower cost than continuously producing new works, while limiting the risk of losing fans or being reduced in commercial value due to long periods of no films being broadcast.
More importantly, if the concert is successfully organized, this will be the most visual proof of the actual attraction of artists in real life, and at the same time become an important criterion for brands to evaluate advertising cooperation and select representatives.
According to media reports, the fact that many Chinese actors organize concerts in 2026 has opened up a new direction for artists in the current era. The value of this trend is not only in increasing income but also in helping artists train professional skills in many aspects.
Personal concerts also give artists the right to complete initiative in artistic creation. If the construction of characters in the film is governed by the script and the direction of the distribution platform; then on the concert stage, artists can decide their own song list, theme and visual style to convey their aesthetic taste as well as their own thoughts.
Actors' concerts are breaking the boundaries between different audience groups, attracting a large number of movie fans to enter live performance stages for the first time, thereby bringing a new customer group to the market and expanding the scale of the entire performing industry.
